Manager, Flagship Store NYC (SoHo)

New Era Cap, LLC • New York, NY, United States

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New Era Cap, LLC. is an international lifestyle brand headquartered in Buffalo, NY with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for MLB, official sideline cap for NFL, and official on-court cap for NBA, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products.

Since 1920, this family-owned business has hired employees who are masters of their craft. We are innovators, architects of culture, experts, and forward thinkers. We demand excellence because we pride ourselves on the quality of our products and the authenticity of our brand.

Apply to join New Era's team!

The Flagship Store Manager will oversee the operations of New Era's NYC Flagship store, set to open in early 2026 in SoHo. This store will be a cultural hub where brand, community, and commerce come together. The Store Manager will play a crucial role in launching and establishing the flagship store.

Responsible for the store's overall success, this role will drive revenue growth, manage the profit and loss (P&L) statements, build and motivate a diverse team, and create memorable customer experiences that define New Era in one of the world's most dynamic markets.

This role requires an entrepreneurial spirit : the Store Manager will set the vision, maintain high standards, and execute tasks with agility. Responsibilities include ensuring smooth daily operations, maintaining brand-right employee staffing levels, coordinating local events, scouting collaborations, hosting in-store events and more. This position will excel as both a strategist and an operator, creating a destination that sets the benchmark for New Era retail.

Responsibilities

Sales & Brand Influence :

Own the flagship's performance, driving multimillion-dollar revenue, margin and profitability goals

Oversee performance across multiple departments - including customization, core product, and energy / experiential zones - ensuring each contributes to overall profitability

Build market influence and presence by hosting partners, creators, athletes, and influencers, positioning the flagship as a cultural and brand beacon

Partner with leadership on curated assortments and flagship-exclusive storytelling moments that elevate sales and reinforce brand strategy

Customer & Brand Experience :

Lead visual merchandising and in-store storytelling, ensuring that product displays, large-scale screen content, and marketing activations align with brand strategy and available assortment

Execute daily and event-based experiences - from product launches to VIP visits - delivering both HQ-led campaigns and locally-driven collaborations

Create a dynamic, ever-evolving environment that reflects product drops, cultural moments, and campaigns, keeping the flagship fresh and relevant

Instill a culture of service and hospitality that embodies New Era's values and builds customer loyalty and reinforces New Era's relevance in the NYC market

Leadership & Talent Development

Build and inspire a multi-layered leadership and sales team, capable of delivering results while telling the brand's story in every product sold

Establish clear accountability and succession planning, strengthening the flagship as a pipeline for New Era retail talent

Foster a culture of growth and inclusion, balancing high-level leadership with a roll-up-your-sleeves entrepreneurial spirit

Own the store's business operations - ensuring financial accuracy, compliance, and operational standards are consistently met

Oversee vendor and partner coordination to guarantee smooth delivery of services and activations, while ensuring invoices, payroll, and expenses are accurate and timely

Champion operational innovation by piloting new systems, technologies, and service models that strengthen efficiency and can scale across the fleet

Knowledge, Skills and Abilities

Proven ability to manage multi-million P&L with measurable results in revenue growth and profitability

Strong financial acumen with ability to oversee expenses, invoices, and vendor partnerships with accuracy

Entrepreneurial mindset : thrives in lean environments, executing initiatives end-to-end while balancing strategic oversight

Strong interpersonal presence to represent New Era with external partners, influencers, and community stakeholders

Adaptability to operate seamlessly between high-level strategy and tactical execution

Comfortable performing physical tasks, including climbing ladders, lifting up to 50 pounds, and standing for extended periods

Flexible availability, including weekends and holidays

Education and Experience

Bachelor's degree in business or related field preferred; additional experience in lieu of degree considered

Five (5) to seven (7) years of progressive leadership experience in a high-profile, high-volume retail environment, ideally with flagship or community-focused locations within NYC

Travel Requirement

Up to 15% domestic travel for brand activations, community events, and leadership meetings

The salary range for this posted position is $90,000 - $115,000 (plus benefits) and pertains to candidates located in New York City. Actual compensation will fall within this range and is determined by a wide array of factors including but not limited to skill set, education, essential job duties and requirements, and necessary experience.

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Flagship Store Manager • New York, NY, United States