Brand Analyst, Innovation

Brand Analyst

Magic Spoon reimagines your childhood breakfasts favorites with more protein, less sugar, and more fun. Since launching in 2019, we've brought our unbelievably tasty cereal to over one million customers online and over 20,000 stores nationwide. With our recently launched Protein Treats and Protein Granola we're continuing to find new ways to make mornings magical - all made possible by our incredible team.

We're looking for a sharp, creative, and analytically minded Brand Analyst to join our Innovation team. In this role, you will help bring new product ideas to lifefrom concept to shelfacross the breakfast category. You'll collaborate with cross-functional teams to shape innovation strategy, uncover consumer and category insights, and support the development of breakthrough products that redefine the future of breakfast.

This is a full time, in-person / hybrid role (Tues, Weds, Thursday in office) based in Tribeca, NYC.

Responsibilities :

• Lead the innovation process for close in innovation, such as flavor extensions and new pack sizes
• Assist in the development and execution of new category and sub-line launches from white space exploration
• Partner with sales on customer-specific projects, helping open and vet new opportunities
• Support consumer research workstreams, partnering with DTC and Product teams to develop insights to inform innovation projects and marketing generally
• Lead category and brand data insights from consumption and panel data (e.g. IRI, Nielsen, SPINS) to inform innovation pipeline and marketing generally
• Own post-launch tracking of new innovations by monitoring key performance indicators (velocity, distribution, repeat rate, etc.) using syndicated data and internal sales reporting tools; identify early wins, diagnose underperformance, and summarize findings to inform future innovation strategy.
• Support the development of internal business case and commercialization plans for innovations
• Work with key cross functional partners, such as finance on product P&Ls and operations on manufacturing plan, supply chain on forecasting
• Develop and present project materials in stage gate meetings to align Leadership Team on project kick offs and status updates
• Partner with Product team on briefing and development of innovation
• Partner with Sales team on assortment, merchandising, pricing, and shelving details, as well as forecasting and post-launch tracking of innovation
• Partner with Creative team on innovation packaging
• Maintain a pulse on competitor activity, new product launches, and macro category trends; lead informative and actionable share outs on performance
• In addition, support ad hoc on the following general marketing :
• Partner with Growth & Creative teams on DTC product needs, launch timing and general marketing support planning and execution
• Support the sales team through the development of data-backed selling slides to secure and increase distribution
• Provide data and competitor analysis to support marketing insights and planning