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Marketing Analytics Manager

MediabistroWorkFromHome, CA, United States

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Join to apply for the Marketing Insights Manager role at O Positiv Health

This range is provided by O Positiv Health. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$140,000.00 / yr - $165,000.00 / yr

Direct message the job poster from O Positiv Health

O Positiv Health is a Los Angeles-based women’s health company on a mission to support women through every stage of life—from their first period to well beyond their last. Since launching in 2018, O Positiv has reshaped the women’s health space, tackling long-overlooked issues with innovative, science-backed products and boldly breaking taboos along the way. Our growing portfolio spans PMS & hormone balance, vaginal & urinary health, digestion, menopause, and conception support—offering vitamins, supplements, and personal care products that women trust.

Today, O Positiv products are sold nationwide at Target, Walmart, CVS, Amazon, TikTok Shop, and OPositiv.com . We’re proud to hold the #1 Vaginal Probiotic nationwide and multiple top-performing products across major wellness categories. We are scaling fast and shaping the future of women’s health. Our team combines an entrepreneurial spirit with a passion for innovation and a commitment to impact. Join us, and you’ll have the opportunity to grow alongside a company that’s making a real difference.

Your Role

O Positiv is seeking a sharp, business-minded Analytics and Insights Manager to elevate our marketing measurement and performance strategy across digital and retail channels. This role will be instrumental in developing and scaling robust frameworks for attribution, experimentation, and ROI analysis. You’ll own initiatives that directly influence media investment decisions, growth strategies, and channel optimization.

You’ll report directly to the VP of Ecommerce and Digital and collaborate closely with performance marketing, lifecycle, retail, ecommerce, finance, and data engineering. This is not just a data role—we’re looking for someone who can think strategically, connect analytical outputs to broader business context, and turn complex data into clear, actionable insights that drive results.

The ideal candidate will combine technical depth with a strong sense of ownership, curiosity, and business acumen. You should be energized by solving real-world problems, comfortable working autonomously, and capable of navigating ambiguity—while knowing when to ask for help or seek alignment.

Responsibilities and Duties

Own the end-to-end measurement framework, including data ingestion, analysis, experimentation, and insight generation
Drive performance improvements across paid media and retention channels through thoughtful testing, modeling, and deep dives
Lead all marketing measurement methodologies, including multi-touch attribution (MTA), marketing mix modeling (MMM), and incrementally testing (geo testing, holdouts, etc.)
Collaborate cross-functionally to develop hypotheses, prioritize experimentation, and deliver impactful learnings that drive decision-making
Partner directly with platform reps (Meta, Google, Amazon, etc.) to align on success metrics and continuously improve media ROI
Synthesize and present findings clearly to both technical and non-technical stakeholders
Contribute to the development of dashboards and reporting tools that make data accessible and actionable

Qualifications and Skills

Experience :

5+ years of experience in analytics, data science, or marketing science roles

Strong SQL skills and proficiency in Python or R for statistical analysis

Deep understanding of digital and retail media measurement methodologies (MTA, MMM, geo testing, incrementally)

Hands-on experience with ecommerce or DTC brand analytics preferred

Familiarity with data visualization tools (esp. Sigma) and working directly in Snowflake is a plus

Interpersonal :

Highly analytical with a hypothesis-driven mindset

Strong communicator with the ability to simplify complex analyses

Independent and self-motivated, yet knows how to collaborate and ask for input where it matters

Business-minded : focused on delivering insights that drive decisions, not just analysis

Strategic thinker with a bias for action and a passion for learning

Additional Preferred Experience and Skills :

Experience working with retail media networks (e.g., Amazon, Walmart Connect)

Comfort with marketing data architecture and integration pipelines

Knowledge of customer lifetime value modeling, cohort analysis, and funnel optimization

Use of Sigma and Snowflake

Hours and Compensation

The anticipated base compensation range for this role will be $140k- $165k. Compensation will be commensurate with the candidate’s experience and local market rates.

Job Type : Full-time

Pay based on prior experience

Position will be based out of Santa Monica, Los Angeles - in person (Mon-Thurs in office / Friday remote)

Flexible PTO, Sick Days, and Wellness Days

Monthly Social Hours

Medical, Vision, and Dental Coverage

401K with matching

$50 / month Fitness Reimbursement + Up to $1,800 in annual wellness benefits

An environment of collaboration, high performance, & respect amongst all employees and managers

Click here to view our Applicant Privacy Policy .

O Positiv is proud to be an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

O Positiv believes in the power of building a diverse and culturally inclusive team. We seek candidates from all backgrounds to join our teams. We're driven to build a workplace based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of O Positiv.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Analyst

Industries

Manufacturing and Personal Care Product Manufacturing

Referrals increase your chances of interviewing at O Positiv Health by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

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Marketing Manager • WorkFromHome, CA, United States