Sr. Manager, AI-Enabled Content Strategy

Sr. Manager, AI-Enabled Content Strategy

Join Zelis as a Sr. Manager, AI-Enabled Content Strategy.

About Zelis

Zelis modernizes the healthcare financial experience across payers, providers, and healthcare consumers. We serve over 750 payers, including the top five national health plans, regional health plans, TPAs, and millions of healthcare providers and consumers across our platform of solutions.

Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts – driving real, measurable results for clients.

A Little About You

You bring a unique blend of personality and professional expertise to your work, inspiring others with your passion and dedication. Your career is a testament to your diverse experiences, community involvement, and the valuable lessons you've learned along the way.

Position Overview

Zelis is seeking a strategic and forward-thinking content marketer to lead the development of enterprise-level thought leadership content that drives Answer Engine Optimization (AEO) and brand awareness.

This role is ideal for a content marketer who thrives in a fast-paced, collaborative environment and is passionate about storytelling, innovation, and impact.

You will be responsible for crafting and executing a content strategy that supports Zelis’ goals, producing high-impact thought leadership assets in partnership with internal subject matter experts and external vendors.

Responsibilities

• Define and implement a content strategy that improves visibility in answer engines, ensuring Zelis content is discoverable, authoritative, and aligned with user intent.
• Produce enterprise-level thought leadership content, including white papers, blogs, reports, articles, and digital assets, leveraging AI tools, internal resources, and external vendors.
• Evaluate and refine AI-generated content for tone, accuracy, and strategic alignment, knowing when human creativity must lead.
• Use behavioral insights, persona data, and AI tools to tailor content to buying committees and customer journey stages.
• Adapt content across formats and platforms using AI, including long-form, video, and interactive experiences.
• Manage editorial calendars, governance frameworks, and scalable workflows that integrate internal and external contributors.
• Help ghostwrite narratives from subject matter experts that elevate Zelis’ leadership in the market.
• Identify emerging industry trends and translate research into compelling, forward-looking content.
• Collaborate with cross-functional Marketing stakeholders to measure impact and refine content strategies based on data-driven insights.
• Ensure inclusive language, ethical sourcing, and diverse perspectives in all content.

About You

Location and Workplace Flexibility

We have offices in Atlanta, GA, Boston, MA, Morristown, NJ, Plano, TX, St. Louis, MO, St. Petersburg, FL, and Hyderabad, India. We foster a hybrid and remote-friendly culture.

Base Salary Range

$95,000.00 - $127,000.00

Equal Employment Opportunity

Zelis is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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