Assistant Athletic Director, Marketing & Fan Engagement

Overview

Quinnipiac University invites applications for the Assistant Athletic Director, Marketing & Fan Engagement. The Assistant Athletic Director will work with the marketing and strategic partnership team to navigate the fast-paced environment of athletic marketing to help build the Quinnipiac Athletics brand. This position will work to support the marketing efforts of Quinnipiac’s intercollegiate athletic programs.

Reporting to the Senior Associate Athletic Director for Marketing & Strategic Partnerships, the Assistant Athletic Director will play a key role in promoting Quinnipiac’s 21 Division I intercollegiate athletic programs. You’ll develop and implement innovative marketing strategies, enhance the fan experience, and engage students, alumni, and the greater community in support of Bobcat Athletics.

About Quinnipiac :

Quinnipiac University is a private, coeducational institution located 90 minutes north of New York City and two hours from Boston. The university has an enrollment of 9,000 students in more than 130 degree programs across its Schools of Business, Communications, Education, Computing, and Engineering, Health Sciences, Law, Medicine, Nursing, and the College of Arts and Sciences. Our 21 Division I teams have achieved success with conference titles, including a 2023 NCAA National Championship in ice hockey, a three-time defending national champion women’s rugby team, and a Sweet 16 appearance for women’s basketball. The Quinnipiac University Poll is nationally recognized in public opinion research, and the university is consistently recognized by U.S. News & World Report and Princeton Review. For more information, visit qu.edu. Connect with Quinnipiac on Facebook, Instagram, YouTube, TikTok and X.

Responsibilities

• Develop and direct the annual marketing / promotional campaigns focused on promoting attendance and ticket sales at home athletic events, with a primary focus on hockey and basketball.
• Fulfill corporate sponsorship components that will enhance game presentation and community partnerships.
• Assist box office with group sales initiatives and ticket-driven promotions.
• Create and implement the overall advertising plan, paid social campaigns, and branding efforts; work directly with the Ad Agency and QU MarCom Department.
• Serve as primary point person coordinating with the Office of Student Affairs to increase student involvement and participation in athletic events; design effective on-campus marketing initiatives to increase student attendance.
• Develop student promotions, giveaways, and in-game contests to enhance the game-day experience.
• Direct oversight of Athletic spirit groups (Pep Band, IceCats, Sideline Cheer).
• Coordinate with Athletic Communications to utilize social media platforms to engage fans and students.
• Establish special events and coordinate game day promotional activities; coordinate community and on-campus events to support ticket marketing and promotional initiatives.
• Work in compliance with all NCAA, MAAC, and ECAC rules and regulations.
• Other duties as assigned

Education Requirements

Qualifications

Special Instructions to Applicants

TO APPLY : Applications must be submitted electronically and include a resume, a cover letter detailing how your experience aligns with the position requirements, demonstrated commitment to intentional leadership that values individuals of all backgrounds and experiences, and contact information for three references.

We offer a comprehensive benefits package for full-time faculty and staff which includes tuition remission and a culture that is inclusive and driven by excellence.

Quinnipiac University is an equal opportunity employer and encourages applications from individuals of all backgrounds and experiences. We are committed to fostering an inclusive and respectful community.

Advertised

Advertised : October 10, 2025 Eastern Daylight Time

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