Performance Marketing Specialist / Manager (Paid Social)

Job Description

Job Description

Thuma is seeking a dynamic and results-driven Performance Marketing Manager / Specialist (Paid Social) to join our Performance Marketing team. This individual will lead strategy, execution, optimization, and analysis of key paid social channels, with a strong focus on driving new customer acquisition and revenue growth within efficiency guardrails. Reporting into the Associate Director of Performance Marketing, you will own both long-term strategy and day-to-day execution across platforms like Facebook / Instagram, Reddit, etc. while supporting emerging social channels like Pinterest and TikTok.

This role requires deep channel expertise, a strong testing mindset, and the ability to collaborate cross-functionally with brand, creative, analytics, and e-commerce teams to uncover new growth opportunities. As part of the Performance Marketing team, you’ll also help integrate learnings across channels (search, offline) to maximize impact, while building strong relationships with vendors and channel partners.

Thuma’s Headquarters is based in the historic Presidio neighborhood of San Francisco. The role involves three days in the office each week and occasional additional days as needed.

In recognition of the personal and professional benefits that team members gain from time spent together in person, we organize a range of events throughout each year designed to bring our entire team together!

Key Responsibilities

• Own both strategy and day-to-day execution, optimization, and analysis of paid social channels like Facebook / Instagram and Reddit, while supporting emerging social channels like Pinterest and TikTok.
• Develop and manage campaigns across audience, ad set, and creative levels, ensuring delivery against growth and efficiency targets.
• Build innovative audience and creative strategies capable of unlocking new scale in customer acquisition.
• Partner with analytics to develop dashboards and reporting that clearly connect performance to business outcomes (CAC, ROAS, CTR, etc.).
• Lead a robust testing roadmap, including testing of ad copy, creative, bidding strategies, targeting, landing pages, etc.
• Collaborate with brand and creative partners to shape assets that reflect Thuma’s aesthetic and voice, while driving measurable impact.
• Provide strategic insight on emerging social trends, formats, and platform innovations; evaluate and test new ad products and channels.
• Clearly communicate channel insights and learnings to internal stakeholders, influencing broader marketing and brand strategies.
• Work cross-functionally with brand, creative, analytics, and ecommerce teams to identify and unlock new growth opportunities.

This Might Describe You

Thuma provides an estimate of the compensation for roles that may be hired as required by state regulations. Compensation may vary based on (a) location, as Thuma factors in specific location when benchmarking compensation for most roles; (b) individual candidate skills and qualifications; and (c) individual candidate experience.

Additionally, Thuma leverages current market data to determine compensation, so posted compensation figures are subject to change as new market data becomes available. The salary, other compensation, and benefits information is accurate as of the date of this posting. Thuma reserves the right to modify this information at any time, subject to applicable law.

Why Join Us

Equity / 401k :   Participation in employee stock option plan and our 401k program where we will match up to 6% of your contributions

Benefits :   Comprehensive medical, dental + vision coverage options with generous employer contributions

Extras :   12 weeks of paid parental leave and company sponsored membership at One Medical

Dream Setup :   Apple Laptop, Airpod Pros, Magic Mouse, Magic Keyboard

Flex Time :  Run errands as needed, just get your stuff done

Flexible PTO :   We believe healthy, happy, relaxed people do better work

Hybrid :  Flexibility to work between your home and our office with everything you need to be successful in both

Employee Discount :   We provide an employee discount of 40% off all Thuma products

Cell Phone Stipend :  $100 per month to recognize that you will use your cell phone for work related things

Commute Reimbursement :  Up to $150 per month for your commute to our office

Room Upgrade :   A complimentary product credit when you start, worth up to $2,000

Who We Are

Thuma is a modern design company specializing in furniture and home goods. We believe simplicity is the ultimate luxury. That the details matter. And that good design is good hospitality.

We recognize that people come with a wealth of knowledge and are talented beyond the scope of a functional role. If this sounds like you, we encourage you to apply even if your experience doesn’t precisely match our job description. We hire for integrity, initiative, collaborative spirit, open mindedness, and willingness to learn.

Thuma is dedicated to going above and beyond to bring people with diverse perspectives and unique experiences together to do great work. We strive to create a sense of belonging by creating an inclusive culture where everyone can be their authentic self and by treating each and every team member with kindness, equity, and respect, always.