Product Campaign Manager

Product Campaign Manager

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn't be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.

We're a young and energetic company, we've had tremendous success, and we are constantly growing our team. As we garner more industry attention just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot we also need driven and talented people to join our team.

That brings us to you, and what you'll be joining. Our teams are smart and diligent and take ownership of their work they're confident in their work but know how to collaborate with open ears and a spirit of learning. If you're down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check out our brands :

levoit.com | cosori.com | pawsync.com | etekcity.com

The Opportunity

The Product Campaign Manager is responsible for planning, executing, and optimizing integrated marketing campaigns that drive awareness, engagement, and sales for specific products or product lines for the Levoit brand with a focus on the vacuum and humidifier categories. This role works closely with cross-functional teamsincluding Product, Sales, Creative, and Digital Marketingto ensure campaigns are strategically aligned, effectively delivered, and measured for impact.

What You Will Do At VeSync

Regional Product Strategy Adaptation :

Collaborate with PM / PMM / GTM to always stay informed of IPD process to be the owner of product campaign planning cadence.

Lead the segmentation and positioning of target markets for product (user profiling, competitive landscape analysis, channel characteristic analysis).

Develop an integrated marketing strategy framework (core message house, communication rhythm, touchpoint matrix).

Integrated Campaign Management :

Collaboration among internal teams and external partners to plan and manage multi-channel marketing campaigns (digital, retail, events, etc.) tailored to regional audiences to drive product awareness and adoption.

Develop regional marketing campaigns for product launches and ongoing promotions, and coordinate budget allocation and KPI system setting.

Measure, report, and optimize the effectiveness of regional product marketing programs, providing feedback to corporate teams and ensuring continuous improvement in campaign performance.

Regional Collaboration :

Collaborate closely with regional sales teams, retail partners, and brand partners to drive regional product awareness, customer acquisition, and revenue growth through tailored initiatives and activations.

Collaborate with DTC team to drive revenue growth and enhance product storytelling on owned platforms.

Multi-Channel Touchpoint Management :

Design channel-specific communication strategies (differentiated plans for e-commerce platforms, social media, physical stores).

Construct a consumer touchpoint management map (design of the experience loop from awareness to purchase).

Establish regional localization content adaptation standards (cultural, language, and consumption habit calibration).

Marketing Effectiveness Tracking and Optimization :

Build a marketing data middle-office (real-time monitoring of channel ROI, user behavior, competitor dynamics).

Conduct A / B testing for marketing campaigns (verification of information / media / time-period combination effects).

Dynamically adjust budget allocation strategies (resource re-allocation based on attribution analysis).

Key Metrics :

Branded Product Search

Product Page Views

CAC, ROI, CTR

What You Bring To The Role

Bachelor's degree in Marketing, Business, or related field.

5+ years of experience in integrated marketing planning and product marketing, with a proven track record of delivering successful product campaigns.

Experience working in a global company with significant exposure to regional or global campaign management.

Strong analytical, project management, and communication skills.

Experience with digital marketing, campaign analytics, and project management tools.

Creative thinker with attention to detail and results-driven approach.

Attributes :

Entrepreneurial spirit, grit, resilience, and find a way to get things done.

Proactive, results-driven with high ownership and commitment.

Growth mindset with a desire to innovate and continuously improve.

Work in a fast-paced, dynamic environment focused on innovation and customer-centric strategies.

High integrity and humility, with a proactive and ownership-driven approach.

Comfortable managing multiple projects at once.

Location

This is an on-site, office-based role in Tustin, CA.

Salary

Starting at $125K

Perks and Benefits

100% covered Medical / Dental / Vision insurances for employee AND spouse + dependents!

401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting

Generous PTO policy + paid holidays

Life Insurance

Voluntary Life Insurance

Disability Insurance

Critical Illness Coverage

Accident Insurance

Healthcare FSA

Dependent Care FSA

Travel Assistance Program

Employee Assistance Program (EAP)

Gym

Pet Insurance

Fully stocked kitchen