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Marketing Analytics Manager

Marketing Analytics Manager

Rust-Oleum CorporationUSA, Illinois, Vernon Hills
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JOB DESCRIPTION

Job Title : Marketing Analytics Manager

Location : Vernon Hills, IL

Department : Rust-Oleum US Marketing

Reports To : Sr Director, Strategic Communication & Demand Generation

Direct Reports / Manages others : No

Rust-Oleum Corporation is a worldwide leader in protective paints and coatings for both home and industry. We offer a wide range of products including decorative fashion paints, durable industrial roof repair coatings and, of course, our famous rust-fighting formula that started it all.

RESPONSIBILITIES :

1. Reporting, Analytics & Insights

  • Lead all marketing reporting efforts, attending cross-functional meetings and consolidating reports across PR, Media, Social Media, Digital Hub, Website, SEO, and other marketing channels.
  • Synthesize marketing media data into actionable insights, tailoring reports and presentations to meet the needs of diverse audiences-ranging from high-level executive summaries to retailer-specific breakdowns.
  • Monitor and interpret marketing media data trends, providing strategic recommendations to guide team decisions and optimize campaign performance.
  • Educate internal stakeholders on marketing and media KPIs and performance metrics, increasing organizational understanding of what they mean, why they matter, and how to take action based on the data.
  • Establish and uphold standardized reporting processes, ensuring consistency, accuracy, and efficiency across all marketing media analytics outputs.
  • Project manage reporting timelines and deliverables, ensuring insights are delivered accurately and on time.
  • Maintain centralized access to marketing dashboards and reports, promoting transparency and ease of access across the organization.

2. Media Execution

  • Assist in the collection and handoff of campaign assets, timelines, and performance expectations across internal and external teams, ensuring alignment and timely execution within retail media channels.
  • Play a key role in campaign post-analysis efforts by gathering media performance data, synthesizing retailer-specific insights, and delivering actionable takeaways to inform future investment and creative strategy.
  • Collaborate with internal stakeholders and agency partners to enhance the quality of briefs, ensuring clarity of objectives, data-informed targeting strategies, and a consistent brand voice across platforms.

    • 3. Cross-Functional Alignment & Liaison Work

  • Serve as the primary data liaison for the Demand Generation and Integrated Communications teams, ensuring alignment across all marketing functions.
  • Act as a bridge between the Demand Generation and Digital Hub teams, facilitating seamless communication and alignment on shared initiatives.

    • 4. Campaign Development & Strategy Support

  • Partner closely with product marketing teams to assist in the development of integrated campaigns, serving as a cross-functional liaison between Rust-Oleum and external media agency partners to ensure strategic and executional alignment.
  • Provide strategic and analytical support during campaign development phases, collaborating with brand and product teams to help shape briefs, refine messaging, and align marketing objectives with performance outcomes.
  • Support go-to-market efforts by coordinating campaign timelines, aligning cross-functional teams, and managing the operational flow between insights, creative, and media teams.

    • 5. Tools, Data Integration & Broader Insights

  • Collaborate closely with media agency partners and MMX, aligning on performance metrics, campaign evaluations, and optimization strategies.
  • Integrate GA4, PriceSpider, and content performance data with media results, clearly articulating ROI and marketing effectiveness.
  • Partner with Insights and Category Management teams, campaign reporting, and other department analytics.

    • Salary Target Range : $75,000 - $125,000, bonus eligible

    QUALIFICATIONS :

  • Bachelor's Degree in Marketing, Communications, Public Relations or related field
  • Experience using digital advertising / social media channels, tools, techniques and best practices for business
  • Experience analyzing marketing data and social / PR analytics and identifying / communicating key insights
  • Working knowledge of web, search and social analytics tools; experience with Google Analytics, Facebook Insights, or Pinterest Analytics a plus

    • From big benefits to small, we take care of our associates! After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation / sick days / parental leave. We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. Rust-Oleum offers 9 paid holidays and one floating holiday per year. You are also eligible to earn three weeks of vacation on an annualized basis.

    Rust-Oleum is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.

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    Marketing Manager • USA, Illinois, Vernon Hills