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Paid Media & YouTube Advertising Specialist Job at GrowthAssistant in Indianapol

MediabistroIndianapolis, IN, United States

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Overview

GrowthAssistant is looking for a Paid Media & YouTube Advertising Specialist to join our team and support a US-based client in the health and wellness industry. You will help execute and monitor paid search campaigns, manage performance reporting, and provide ongoing competitor insights. This role is ideal for someone experienced in social ad buying who enjoys digging into data and research to support growth marketing goals.

Benefits

Work From Home
Attendance, Performance, and Referral Bonuses
Paid Holidays and Time Offs
Health Insurance Card

Core Tasks

Execute and optimize YouTube Ads campaigns (TrueView, Shorts, In-Stream, Discovery, Performance Max with YouTube inventory, etc.) within client-provided guidelines

Monitor campaign analytics (view rate, CTR, CPV, RoAS, conversions) and make data-informed adjustments with client direction

Build and manage campaign structures, including ad groups, audience targeting, UTM setup, code creation, and QA

Maintain templated dashboards and reports to track YouTube campaign performance

Conduct competitor and industry research using YouTube Ads Library, Google Trends, and other tools

Organize and upload insights to trackers / reports based on competitor content, targeting, and performance trends

Track and monitor consumer engagement and experience across relevant competitor channels

Support marketing operations with data entry, asset management, and ad creative uploads as needed

Must-haves

2+ years of experience managing YouTube Ads campaigns (campaign setup, optimization, and reporting)

Strong understanding of video ad formats, placements, targeting, and bidding strategies specific to YouTube

Experience with Google Ads Manager and Google Analytics (or similar tools like Ignite, Amplitude, etc.)

Proficiency in G Suite (especially Google Sheets / Excel for performance reporting)

Prior experience conducting and presenting competitor research

Highly detail-oriented, organized, and comfortable managing multiple campaigns simultaneously

Comfortable working independently with ongoing client oversight

Recent graveyard shift experience and amenable to U.S. business hours

Nice-to-haves

Google Ads Certification (YouTube-specific modules highly preferred)

1+ years of additional platform experience (Meta, TikTok, or Display ads)

Familiarity with Google Data Studio (Looker Studio) or similar reporting tools

Experience with project management tools (Airtable, Notion, Asana, ClickUp, etc.)

Background in health, beauty, or consumer lifestyle industries

Growth Into

Provide performance insights and trend analysis (client will train)

Run A / B tests and track results

Share optimization recommendations and best practices for paid channels

Note : This description retains the core responsibilities and qualifications for the role and omits non-essential application form questions to focus on job-related content.

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Paid Media Specialist • Indianapolis, IN, United States

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