Overview Join Our Forbes Five-Star Team as the Marketing Manager! Salamander Middleburg, a Forbes Triple Five-Star and AAA Five Diamond-rated property in Middleburg, Virginia, is seeking an experienced Marketing Manager to shape and drive our resort’s marketing strategy. This hybrid role requires flexibility for evenings, weekends, and special events; must live in the DMV area.
Position Objective The Marketing Manager is a vital part of on-site marketing and communications. This role ensures brand standards are upheld across online channels, print, and creative programming—delivering impactful materials on time, on budget, and in line with corporate strategy.
Position Summary Reporting to the Director of Sales & Marketing and working closely with the General Manager and corporate office, the Marketing Manager drives revenue and brand awareness by :
Managing creative projects from concept to completion
Producing collateral, signage, website updates, and presentations
Leading social media, influencer partnerships, and email marketing
Collaborating across departments (Spa, F&B, Sales, Rooms) to design engaging programs and promotions
Maintaining brand compliance and consistency across all platforms
Key Responsibilities Oversee daily website CMS updates, social media content, and digital campaigns
Build and manage email marketing calendars, CRM lists, and ROI tracking
Partner with PR, media, and agency teams to maximize exposure
Capture content at events and coordinate on-site photo / video shoots
Design marketing materials using Canva and brand templates
Support sales with presentations, third-party listings, and promotional partnerships
Lead weekly marketing calls and collaborate across departments on revenue-driving initiatives
Qualifications Bachelor’s degree in Marketing, Communications, or related field preferred
5+ years’ experience in marketing; hospitality experience strongly preferred
Strong written / verbal communication; writing samples required
Proficiency in MS Office, CMS, CRM platforms; Canva / Adobe Suite a plus
Experience in social media, email campaigns, and content creation
Ability to thrive in a fast-paced environment, including weekends / holidays
Skills & Strengths Creative thinker with strong project management skills
Comfortable with analytics, ROI measurement, and reporting
Knowledge of design, photo / video editing, and digital platforms
Collaborative, flexible, and detail-oriented
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Marketing Manager • Middleburg, VA, United States