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Principal Product Designer
Principal Product DesignerSerable • San Francisco, CA, United States
Principal Product Designer

Principal Product Designer

Serable • San Francisco, CA, United States
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About the Role

Our client is looking for a Principal Product Designer to join their team and shape the product experience from the ground up. You’ll be responsible for crafting beautiful, intuitive, and high-impact designs for an AI-native application. As one of the first design hires, you’ll work directly with the founders, engineers, and customers to turn complex ideas into clear, delightful workflows. This is a role for someone who thrives in ambiguity, enjoys ownership, and wants to build from zero to one. It’s an in-person role in San Francisco with a small startup that has raised over $5 million in seed funding.

What You’ll Do

  • Own the end-to-end product design process from research, wireframes, and user flows to high-fidelity visuals and design systems.
  • Collaborate closely with founders, engineers, and customers to define and refine product requirements.
  • Design experiences that balance usability and business impact , especially for B2B users with complex needs.
  • Establish and evolve the design language and brand identity of the product.
  • Build feedback loops with users and drive a culture of design thinking across the company.
  • Contribute to the overall product and company strategy as an early team member.

What We’re Looking For

  • 5+ years of professional experience as a Product Designer, with at least 2 years in B2B SaaS or enterprise tools .
  • A strong portfolio that demonstrates systems thinking, UX rigor, and polished visual design.
  • Experience designing in fast-paced startup environments . You’re comfortable working iteratively and shipping quickly.
  • Exceptional communication and collaboration skills . You can translate complex requirements into clear, actionable designs.
  • Proficiency in Figma (or similar tools), with an ability to create scalable design systems.
  • A mindset of ownership, curiosity, and continuous improvement .
  • Bonus Points

  • Experience working directly with engineers or building early-stage design systems.
  • Exposure to no-code tools, AI products, or workflow automation platforms.
  • Comfort with light front-end implementation (React, Tailwind, etc.)
  • Why Join Us

  • Join as an early team member with significant influence over product, design, and culture.
  • Work directly with founders who deeply value product and user experience.
  • Competitive salary, meaningful equity, and an opportunity to build something that matters.
  • Seniority level

    Director

    Employment type

    Full-time

    Job function

    Design

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    Principal Product Designer • San Francisco, CA, United States