Digital Marketing Lead

Digital Marketing Manager

Develop and manage all digital marketing strategies and roadmaps for Ascend Federal Credit Union. Use existing methods including web, social media, email, online banking, SMS / text messaging, mobile, and IP targeting and identify innovative ways to engage and interact with members and potential members, partners and potential partners to drive awareness of and demand for Ascend products. Manage and direct the work of the Digital Marketing Specialist and oversee digital interaction and creation as applicable.

Responsibilities include :

• Developing, evaluating, and implementing credit union strategies for email marketing, paid social, geofencing, and search & display ads.
• Directing and overseeing daily operations and supervising personnel.
• Preparing performance evaluations and making recommendations for raises, promotions, and disciplinary actions.
• Monitoring employee performance and providing feedback, coaching, recognition, rewards, and motivation.
• Keeping the manager informed of additional staff needs, problems with equipment, vendors, or suppliers, and serious complaints or problems.
• Driving digital marketing efforts with a focus on SEM / SEO strategy.
• Developing, implementing, and supporting high-profile paid social campaigns.
• Identifying search engine marketing business opportunities based on competitive research, industry data / trends, and performance metrics.
• Leading efforts on search engine optimization.
• Creating and directing the email marketing strategy.
• Leading the development, implementation, and reporting on all geofencing campaigns.
• Providing monthly reports on organic website traffic and paid campaign results.
• Working with IT to implement new online banking systems.
• Differentiating Ascends online banking and mobile app products.
• Developing annual web, paid social media, geofencing, and email marketing plans and budgets.
• Conducting research and developing strategies to promote services and increase new accounts / loans.
• Iterating and improving campaigns through automations and segmentation techniques.
• Utilizing agile marketing techniques to identify member pain points.
• Working in cross-functional teams to develop innovative solutions.
• Reading all internal publications.
• Performing other duties as required or assigned.

Qualifications include :