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Brand Finance Manager, Tequila

Brand Finance Manager, Tequila

DiageoNew York, NY, US
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Brand Finance Manager

The Brand Finance Manager supports the Tequila team with forecasting, analysis, budgeting, initiative, and strategic planning to support obtainment of North American Market objectives. This role has high visibility across Marketing and Finance leadership, providing analytical insights to the Tequila SVP and Leadership Team, as well as cross-functional Finance senior leadership. The key objective of this role is to own and lead the financial agenda for the Tequila portfolio, over $1.6B in NSV and $230M in A&P, working with the marketing and finance teams to produce insightful analysis and performance-driven recommendations.

Context / Scope :

  • Financial and strategic business partner for Tequila (specifically, Don Julio, Deleon, Astral & 21 Seeds)
  • Plays a meaningful role in crafting the company's long-term sustainable growth strategy while also focusing on near term brand performance
  • Provides financial oversight of A&P brand budgets
  • Supervises current brand performance and key drivers of growth
  • Charged with partnering with cross functional teams to model future brand performance and valuing potential growth drivers
  • Lead and contribute to coordinated business planning initiatives for US Spirits
  • Requires the individual to excel functionally and to build effective working relationships across the commercial and brand teams at all levels of the organization
  • Collaborate with M&E / Data Analytics / RGM team to ensure that the brand team is identifying and bringing to bear useful insights

Role Responsibilities :

  • Lead Portfolio Strategy process for Tequila, developing a framework, tools, templates, and analyses to synthesize portfolio projections and develop insights (25%)
  • Lead and drive building blocks and the financial elements of the annual brand planning process across the Tequila Category (15%)
  • Assess financial performance (analyzing at all P&L items down to operating profit), provide business insights, and develop scenario plans (15%)
  • Partner with Brand teams to coordinate / prepare / facilitate quarterly brand plan reviews (5%)
  • Lead the 10 year Tequila portfolio forecasting process to shape the long term liquid and growth strategy (5%)
  • Assess investment opportunities to ensure they align with overall strategy and financial targets, while developing return on investment analyses to evaluate programs, opportunities, and cost savings initiatives (10%)
  • Drive efficiency initiatives to ensure effective allocation of resources and efficient use of investments by brand (5%)
  • Conduct assessment of potential brand impairments to evaluate asset value and financial impact (5%)
  • Excel at cutting through ambiguity and act as a critical thought partner to the Marketing and Innovation Leadership Team and SVP Finance US Spirits (5%)
  • Support SVP in ad-hoc projects including but not limited to US Strategy, portfolio optimization, and performance management (10%)
  • Key Outputs :

  • Monthly O&R for Brand A&P investments
  • Annual Integrated Business Plan Growth Building Blocks and Investment Allocation
  • Development, compilation and communication of brand performance, market assessments, competitive reviews, and other industry and portfolio strategy related insights and summaries
  • Insightful business performance management analysis and generation of improvement opportunities
  • Transform ideas that may range from market insights and competitor performance to creative investments and growth models into financial projections
  • Provide brand growth modeling, profitability analyses, and scenario planning
  • Experience / skills required :

  • 5+ years of relevant business experience
  • Bachelor's Degree or equivalent experience required. MBA and / or recognized accounting qualification preferred
  • Outstanding analytical, financial modeling, and presentation skills
  • Capacity to communicate sophisticated ideas in simple understandable terms
  • Ability to balance strategy and drive to execution
  • Strong interpersonal skills with a validated ability to collaborate with various partners, build relationships, and influence across large matrix organization
  • Diversity statement :

    Our purpose is to celebrate life, every day, everywhere. And crafting an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

    We embrace diversity in the broadest possible sense. This means that you'll be encouraged and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mentalities, and more.

    Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

    Feel inspired? Then this may be the opportunity for you

    If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

    Primary Location : 3WTC

    Additional Locations :

    Job Posting Start Date : 2025-10-09

    Salary Range : Minimum Salary : $110400 Maximum Salary : $184000

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