Principal Associate, Brand

Principal Associate, Brand

Capital One Auto is seeking an innovative and data-driven Brand Principal Associate to help lead brand marketing efforts for the Auto line of business. This associate will play a critical role in our B2B growth strategy, focused on acquiring new customers and building a seamless, branded dealer journey.

This role requires a mix of omni-channel marketing expertise, proactive approach to becoming a subject matter expert in our dealer offerings, understanding of marketing execution, marketing analytics and the ability to identify and continuously drive optimizations. You will be responsible for leading and coordinating the brand strategy, creative development process, and compliance reviews of marketing campaigns while working closely with creative partners, execution teams, and business analysts. This business integrated role creates a powerful opportunity to take your influence, marketing strategy, and brand skills to the next level.

Responsibilities :

• Act as the Brand representative for dealer acquisition autonomously driving strategic brand marketing goals
• Lead strategic brand development of ongoing and new acquisition campaigns and testing initiatives for the Auto business
• Develop creative briefs and work closely with creative partners to bring the business intent to life via compelling marketing channel creative deliverables
• Develop creative briefs, work closely with creative partners to bring the business intent to life via compelling marketing deliverables along with facilitating the creative-to-execution process handoff, gaining deep understanding of the nuances of our channel-specific execution systems, processes and procedures
• Collaborate with analysts to understand total business performance and build on analysis to identify new opportunities and optimize marketing testing strategies around creative and audience segmentation
• Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact, coordinating with cross-functional teams
• Tell consistent and compelling stories about our products and services, while also championing our brand and the dealer experience
• Influence internal decision makers with formal recommendations and informal networking through excellent communication
• Act as a steward for well-managed processes, identifying opportunity gaps where uncovered

This Associate should bring :

Basic Qualifications :

Preferred Qualifications :

Plano, TX : $106,700 - $121,700 for Principal Associate, Brand Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter. This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and / or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.