Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics #81011

Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics #81011

Join to apply for the Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics #81011 role at University of California, Berkeley

About Berkeley

At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff. As a world-leading institution, Berkeley is known for its academic and research excellence, public mission, diverse student body, and commitment to equity and social justice. Since our founding in 1868, we have driven innovation, creating global intellectual, economic and social value. We are looking for applicants who reflect California\'s diversity and want to be part of an inclusive, equity-focused community that views education as a matter of social justice. UC Berkeley supports professional development and growth for its employees.

Departmental Overview

The Department of Intercollegiate Athletics consists of more than 250 staff members and coaches and sponsors 30 varsity sports programs. These programs include more than 850 student-athletes who participate annually within the NCAA. We are currently seeking a Director, Digital Media. We are looking for a creative and forward-thinking leader who can guide talented people, is analytical and strategic, and will execute our marketing campaigns.

Responsibilities

• Shaping Cal Athletics\' digital strategy by developing a unified view of the customer, refining the customer journey, and delivering personalized content across all channels and devices.
• Develop and execute digital advertising strategies, including paid social media, SEO / SEM, and other targeted campaigns for football, men\'s basketball, women\'s basketball, and other ticketed sports, as well as licensing and fundraising initiatives.
• Create synergy between digital marketing, organic social media, and traditional advertising (television and radio commercials, media trade opportunities) to maximize revenue streams.
• Collaborate with the ticket office to create and manage email marketing campaigns within the Paciolan and Eloqua systems to maximize revenue opportunities.
• Produce and facilitate a cohesive communication strategy for revenue-generating initiatives, including email, direct mail, social media, mobile applications, and digital advertising campaigns for ticket sales, capital projects, fundraising, multimedia rights, and licensing.
• Conduct market research on fan engagement and customer behavior to improve retention, awareness, interest, and sales efforts. Educate internal stakeholders on insights for developing incentive programs, pricing strategies, and marketing policies.
• Manages digital staff performance, career development, and adherence to job standards. Responsible for all aspects of supervision of the unit.
• Manage assigned unit budget. Leverage resources across departments to create efficiencies in workflow, budget allocation, and information sharing.
• Develop internal processes to improve strategic planning, platform development, and technology investments.
• Coordinate cross-functional efforts with other internal units, ensuring alignment with overall business objectives and marketing strategies.
• Guide the day-to-day operations of the digital marketing team, including the development of fan-facing content, storytelling, and marketing campaigns that drive both engagement and revenue growth. Work cross-functionally with ticketing, development, sponsorships, and student engagement to ensure cohesive, results-driven marketing strategies.
• Build relationships with external companies and organizations, including non-campus affiliates, as necessary.
• Participate in game days / nights and other relevant events to support marketing initiatives.
• Provide leadership and mentorship to a team of digital marketing professionals, fostering innovation, collaboration, and professional development. The Director makes critical strategic decisions to drive fan growth and strengthen the Cal Athletics brand, while ensuring messaging consistency and effective audience targeting.

Required Qualifications

Salary & Benefits

For information on the comprehensive benefits package offered by the University, please visit the University of California\'s Compensation & Benefits website.

Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. The budgeted salary or hourly range that the University reasonably expects to pay for this position is $85,000 - $95,000. The entire range is $74,400 - $103,800.00. This position is exempt and paid monthly. This is a 100% full-time (40 hours per week), career position that is eligible for full UC benefits.

How to Apply

To apply, please submit your resume and cover letter.

Equal Opportunity

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.

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