Overview
The Vice President of Brand Marketing owns the overall experience of Premier’s brand — ensuring that every touchpoint strengthens brand equity, drives retention, and accelerates growth. This leader defines and elevates how Premier consistently shows up visually, experientially, and emotionally in the market, across events, campaigns, and digital platforms.
Base pay range
$164,000.00 / yr - $305,000.00 / yr
Key Responsibilities
- Team Management & Leadership – 40% : Lead a multidisciplinary team of designers, event strategists, and brand marketers. Manage budgets, capacity, and resources while fostering creativity, innovation, and performance culture.
- Events & Experiential Marketing – 10% : Lead the vision, strategy, and execution of all major events (staff, customers, prospects, boards). Build an event portfolio that is immersive, brand-defining, and financially sustainable. Integrate physical and digital experiences.
- Visual Brand & Identity – 10% : Define, govern, and evolve Premier’s brand identity system. Ensure consistent, differentiated expression across campaigns, digital platforms, environments, and external communications.
- Brand Storytelling & Integrated Campaigns – 40% : Partner with growth and communications teams to build cross-channel campaigns. Deliver brand platforms, messaging, and creative concepts that drive engagement and strengthen Premier’s market position.
Required Qualifications
Experience : 12+ years of applicable experienceEducation : Bachelor’s degree (Required)Preferred Qualifications
Skills : Leadership of division or large teams; healthcare and / or supply chain market expertise; deep expertise in brand marketing, events, and experiential design; strong understanding of visual identity, creative direction, and integrated campaigns; product design and user experience expertise; sophisticated communication and client-management skillsExperience : Healthcare technology and / or supply chain marketing management experience; agency background and / or deep understanding of integrated campaignsEducation : Master’s degree preferredAdditional Job Requirements
Remain in a stationary position for prolonged periodsBe adaptive and change priorities quickly; meet deadlinesAttention to detailOperate computer programs and softwareAbility to communicate effectively with audiences in person and in electronic formatsDay-to-day contact with others (co-workers and / or the public)Making independent decisionsAbility to work in a collaborative business environment in close quarters with peers and varying interruptionsWorking Conditions
Air conditioned office space
Travel Requirements
Travel 1-20% within the US
Benefits
Health, dental, vision, life and disability insurance401k retirement programPaid time offParticipation in Premier’s employee incentive plansTuition reimbursement and professional development opportunitiesPremier at a glance
Ranked #1 on Charlotte’s Healthiest Employers list for 2019, 2020, 2022, and 2023 and 21st Healthiest Employer in America (2023)Named one of the World’s Most Ethical Companies by Ethisphere Institute for the 16th year in a rowModern Healthcare Best in Business Awards : Consultant - Healthcare Management (2024)The only company to be recognized by KLAS twice for Overall Healthcare Management ConsultingFor a listing of all of our awards, please visit the Awards and Recognition section on our company website.
Equal Opportunity Employment
Premier is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to age, race, color, religion, national origin, ancestry, citizenship status, sex, sexual orientation, gender identity or expression, marital status, pregnancy status, disability, or other protected classes. Premier also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs. If you need assistance, please reply to or contact Premier Recruiting at . Information collected as part of any job application is subject to Premier’s Privacy Policy.
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