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Vice President Brand Marketing

Vice President Brand Marketing

MediabistroCharlotte, NC, United States
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Overview

The Vice President of Brand Marketing owns the overall experience of Premier’s brand — ensuring that every touchpoint strengthens brand equity, drives retention, and accelerates growth. This leader defines and elevates how Premier consistently shows up visually, experientially, and emotionally in the market, across events, campaigns, and digital platforms.

Base pay range

$164,000.00 / yr - $305,000.00 / yr

Key Responsibilities

  • Team Management & Leadership – 40% : Lead a multidisciplinary team of designers, event strategists, and brand marketers. Manage budgets, capacity, and resources while fostering creativity, innovation, and performance culture.
  • Events & Experiential Marketing – 10% : Lead the vision, strategy, and execution of all major events (staff, customers, prospects, boards). Build an event portfolio that is immersive, brand-defining, and financially sustainable. Integrate physical and digital experiences.
  • Visual Brand & Identity – 10% : Define, govern, and evolve Premier’s brand identity system. Ensure consistent, differentiated expression across campaigns, digital platforms, environments, and external communications.
  • Brand Storytelling & Integrated Campaigns – 40% : Partner with growth and communications teams to build cross-channel campaigns. Deliver brand platforms, messaging, and creative concepts that drive engagement and strengthen Premier’s market position.

Required Qualifications

  • Experience : 12+ years of applicable experience
  • Education : Bachelor’s degree (Required)
  • Preferred Qualifications

  • Skills : Leadership of division or large teams; healthcare and / or supply chain market expertise; deep expertise in brand marketing, events, and experiential design; strong understanding of visual identity, creative direction, and integrated campaigns; product design and user experience expertise; sophisticated communication and client-management skills
  • Experience : Healthcare technology and / or supply chain marketing management experience; agency background and / or deep understanding of integrated campaigns
  • Education : Master’s degree preferred
  • Additional Job Requirements

  • Remain in a stationary position for prolonged periods
  • Be adaptive and change priorities quickly; meet deadlines
  • Attention to detail
  • Operate computer programs and software
  • Ability to communicate effectively with audiences in person and in electronic formats
  • Day-to-day contact with others (co-workers and / or the public)
  • Making independent decisions
  • Ability to work in a collaborative business environment in close quarters with peers and varying interruptions
  • Working Conditions

    Air conditioned office space

    Travel Requirements

    Travel 1-20% within the US

    Benefits

  • Health, dental, vision, life and disability insurance
  • 401k retirement program
  • Paid time off
  • Participation in Premier’s employee incentive plans
  • Tuition reimbursement and professional development opportunities
  • Premier at a glance

  • Ranked #1 on Charlotte’s Healthiest Employers list for 2019, 2020, 2022, and 2023 and 21st Healthiest Employer in America (2023)
  • Named one of the World’s Most Ethical Companies by Ethisphere Institute for the 16th year in a row
  • Modern Healthcare Best in Business Awards : Consultant - Healthcare Management (2024)
  • The only company to be recognized by KLAS twice for Overall Healthcare Management Consulting
  • For a listing of all of our awards, please visit the Awards and Recognition section on our company website.

    Equal Opportunity Employment

    Premier is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to age, race, color, religion, national origin, ancestry, citizenship status, sex, sexual orientation, gender identity or expression, marital status, pregnancy status, disability, or other protected classes. Premier also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs. If you need assistance, please reply to or contact Premier Recruiting at . Information collected as part of any job application is subject to Premier’s Privacy Policy.

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