Director of Marketing

Director of Marketing

Summary :

Manages marketing activities for the Company by performing the following duties personally.

Essential Duties and Responsibilities :

Director of Marketing

Marketing Focus :

• Coordinate with Director of Advertising operating budget and related departmental expenses.
• Evaluate practitioner response to sales aids and promotional materials and redesign, create or otherwise prepare alternative sales aids / tools for improved response.
• From competitive marketing materials, brochures, or other marketing avenues analyze and recognize competitive threats and report activity to SVPSM.
• Oversee development and production of sales marketing promotional and collateral materials.
• Plan and oversee sales marketing promotion activities including detail sheets, brochures, in-office marketing materials, patient pads, etc.
• Management of creation and distribution of specials and promotions.
• Coordinate team members in development of style, images, and other visual elements for adaptation to project objectives. (Sales & Marketing)
• Develop and recommend product positioning and pricing strategy.
• Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.
• Oversee development and maintenance of customer database for marketing purposes.
• Establish and maintain relationships with industry influencers and strategic partners.
• Conduct marketing surveys on current and new product concepts and provide feedback for future product development.
• Coordinate digital marketing efforts including social media and website marketing oversight.
• On-line interaction and engagement with doctors including special interests, social media groups, and blogs.

Requirements :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Overnight travel to trade shows and other sales functions required up to 25%.

Individual must reside no more than 45 minutes drive-time to the corporate office. The position requires flexibility and ready access to both home and office thus long commutes do not portend well.