Social Media & Influencer Marketing Manager Job at Altria in Richmond

Social Media & Influencer Marketing Manager We are looking for a Social Media & Influencer Marketing Manager to join our Consumer Experience Organization in Richmond, VA, with the option for remote work.

Responsibilities :

Lead paid social campaigns across multiple platforms, focusing on ROI and performance insights.

Drive brand growth through organic social plans and content strategy.

Build and run influencer programs, including strategy, talent sourcing, and performance optimization.

Inspire and develop a high-performing team through coaching and growth-focused leadership.

Identify untapped opportunities and launch new initiatives in fast-paced environments.

Requirements :

Bachelor’s degree in Marketing, Communications, Business, or a related field.

6+ years of experience creating and executing paid social campaigns.

Consistent track record of building and scaling organic / paid social strategies and content programs.

Direct experience creating and running paid influencer campaigns.

Demonstrated success leading, coaching, and developing direct reports.

Strong analytical skills with the ability to translate data into actionable insights.

What We Offer :

Flexible and remote work options.

Paid time off, holidays, and a 37.5-hour workweek.

Annual merit increases and performance bonuses.

401(k) matching, Deferred Profit Sharing, and professional development stipends.

Comprehensive medical, dental, and vision coverage.

Paid parental and bonding leave.

We are an equal opportunities employer and welcome applications from all qualified candidates.

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