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Digital Media Engageemnt Specialist (West Chester)

Digital Media Engageemnt Specialist (West Chester)

EPM ScientificWest Chester, PA, US
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Job Title : Digital Media Engagement Specialist

Location : Hybrid; West Chester, PA, USA

Overview :

A leading medical communications organization is seeking a strategic and results-driven Digital Media Engagement Specialist to join its team. This role is ideal for a creative and analytical professional with a strong background in digital media and a passion for healthcare communications.

Key Responsibilities :

  • Develop and implement digital engagement strategies across various platforms to meet client goals.
  • Collaborate with internal teams and clients to produce compelling content for healthcare professionals and medical audiences.
  • Analyze digital campaign performance using analytics tools and provide actionable insights.
  • Manage social media channels, email marketing campaigns, and digital advertising efforts.
  • Stay informed on industry trends and emerging technologies to enhance engagement strategies.
  • Participate in client meetings and contribute strategic recommendations backed by data.

Qualifications :

  • Minimum of 3 years of experience in digital media, marketing, or medical communications, preferably in an agency or publishing setting.
  • Strong analytical skills with experience interpreting data to inform strategy.
  • Proficiency in digital platforms including social media, email marketing, and web analytics.
  • Excellent communication and project management abilities.
  • Experience working with healthcare or pharmaceutical clients is a plus.
  • Familiarity with tools such as Google Analytics, HubSpot, or similar platforms.
  • Understanding of SEO / SEM best practices.
  • Ability to thrive in both independent and collaborative work environments.

    • Desired Skills and Experience

    Job Title : Digital Media Engagement Specialist

    Location : Hybrid; West Chester, PA, USA

    Overview :

    A leading medical communications organization is seeking a strategic and results-driven Digital Media Engagement Specialist to join its team. This role is ideal for a creative and analytical professional with a strong background in digital media and a passion for healthcare communications.

    Key Responsibilities :

  • Develop and implement digital engagement strategies across various platforms to meet client goals.
  • Collaborate with internal teams and clients to produce compelling content for healthcare professionals and medical audiences.
  • Analyze digital campaign performance using analytics tools and provide actionable insights.
  • Manage social media channels, email marketing campaigns, and digital advertising efforts.
  • Stay informed on industry trends and emerging technologies to enhance engagement strategies.
  • Participate in client meetings and contribute strategic recommendations backed by data.

    • Qualifications :

  • Minimum of 3 years of experience in digital media, marketing, or medical communications, preferably in an agency or publishing setting.
  • Strong analytical skills with experience interpreting data to inform strategy.
  • Proficiency in digital platforms including social media, email marketing, and web analytics.
  • Excellent communication and project management abilities.
  • Experience working with healthcare or pharmaceutical clients is a plus.
  • Familiarity with tools such as Google Analytics, HubSpot, or similar platforms.
  • Understanding of SEO / SEM best practices.
  • Ability to thrive in both independent and collaborative work environments.
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    Digital Media Specialist • West Chester, PA, US