CRM Specialist

Description

JOB DESCRIPTION

When you work at Trex, you're helping to grow and enhance a true original. You join a company that boldly launched an entire industry... and still leads the way.

The CRM Specialist is responsible for planning, building, executing, and optimizing email marketing campaigns and automated journeys that engage and retain Trex's key audiences, including homeowners, contractors, and trade partners. This role plays a critical part in driving customer engagement through personalized, targeted communications that support business goals, product awareness, and brand affinity.

Working in Salesforce and Salesforce Marketing Cloud (SFMC), the CRM Specialist will manage both ongoing automated journeys and one-off campaign sends, including the Trade Partner Newsletter, new product announcements, and lifecycle communications. The role collaborates closely with the Creative team for content, with the Digital Content Strategist on messaging alignment, and with external partners and agencies as needed. It also serves as a connector between marketing strategy, platform execution, and data integrity-ensuring a seamless, optimized customer experience.

RESPONSIBILITIES

• Put safety first - Always!
• Lead and foster our "people first" culture.

Email Campaign Strategy & Execution

Collaboration & Content Development

Platform & Data Management

Performance Monitoring & Reporting

Agency & Vendor Coordination

JOB LOCATION

Winchester, Virginia, United States

POSITION TYPE

Full-Time / Regular

EXPERIENCE

We are looking for someone with 3+ years of hands-on experience in email marketing, CRM, or marketing automation and a Bachelor's degree in Marketing, Communications, or a related field. We also want someone to have experience with Salesforce CRM and Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio), experience building and managing automated customer journeys and dynamic email campaigns, solid understanding of segmentation, personalization, and campaign analytics, and familiarity with CAN-SPAM, GDPR, and other email compliance best practices

Other Skills that would be nice to have

SALARY

Base Salary Range : $55,000 - $80,000 annually

The salary range provided serves as a general guideline for potential compensation for this position. It reflects the base salary and does not account for other benefits or additional compensation opportunities that may apply. This role is also eligible for further compensation through an annual / sales bonus, in addition to the base salary.

At Trex, individual base salaries are determined based on various factors, including relevant skills, qualifications, experience, and geographic location. We are committed to maintaining pay equity and consider the internal equity of our existing team members when finalizing compensation offers. In addition to competitive pay, Trex offers a comprehensive benefits package, which is detailed below.

BENEFITS & PERKS

We believe that real effort should be rewarded. We take care of you as part of our Trex family so you can take care of yours. Here are some of the perks beyond the paycheck :

WHO WE ARE

Over 30 years ago, our founders created the world's first high-performance, low-maintenance composite decking and outdoor living products. That entrepreneurial spirit still drives us today as we continue to redefine our industry and lead the way for what's next in outdoor living. Today, Trex is the world's #1 brand of sustainability-made, wood-alternative decking, and deck railing - all proudly manufactured in the USA. As a publicly traded company [NYSE : TREX], we take pride in being the largest recycler of plastic film in the country as well as caring for the communities and the planet where we live. We nurture meaningful connections, from local engagement and investment to eco-friendly products and sustainable manufacturing processes.

Everything we do is grounded in our values and guided by our beliefs. We are looking for candidates who embody our core values :

At Trex, you'll become part of a diverse yet unified team that sustains the trailblazing spirit and strengths that made Trex the industry leader - learning, adapting, solving and succeeding.

We welcome new ideas and fresh perspectives, and we encourage you to bring your best to help us shape the future of Trex.

CAREER ADVANCEMENT

At Trex, you can take pride in craftsmanship. There's an art and a science to what we do, and we never stop working to refine and improve. That means no matter how long you've been with Trex, you have ongoing opportunities to grow your expertise - enhancing your career, your team and our shared efforts. You will help shape our future.

EEO

Trex is proud to be an Equal Opportunity Employer. We are committed to creating a diverse and inclusive environment for all employees and do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All qualified applicants will receive consideration for employment without regard to these or any other characteristics protected by law.

E-VERIFY

Trex participates in E-Verify to confirm the employment eligibility of all newly hired employees. E-Verify is a web-based system operated by the Department of Homeland Security (DHS) and the Social Security Administration (SSA) that allows employers to electronically verify the employment eligibility of their employees. For more information, please visit www.dhs.gov / E-Verify.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.