Senior Director, MarketingNew York, NY

Senior Director, Marketing

Studs is a category-defining ear piercing and earring brand named one of "the 10 most innovative companies in retail for 2023" by Fast Company. Studs connects ear piercing with aftercare and earring shopping to create an end-to-end Earscaping experience. We offer a better retail and digital experience that prioritizes safety and expertise in a cool, fun and welcoming environment, along with a wide earring assortmentall at an accessible price point.

Salary Range : $200,000-$230,000 base + equity

Based in New York, the Senior Director of Marketing will report to the CEO and lead our full-stack marketing function. This includes brand marketing, product and retail marketing, and e-commerce growth. You will manage a team of experienced marketers, oversee both paid and organic channels, and ensure that campaigns, launches, and customer experience are aligned to strategic business goals.

This is a highly cross-functional role, requiring deep collaboration with Merchandising, Retail Operations, and Finance. The ideal candidate is an operator who combines strong creative instinct with a clear grasp of planning, execution, and performance metrics.

Key Responsibilities

Lead the marketing strategy across brand, digital, and in-studio channels

• Own the integrated marketing calendar and ensure alignment with product launches, retail moments, and promotional goals
• Define goals, priorities, and measurement frameworks for all marketing-led initiatives
• Maintain consistency of voice and creative standards across all touchpoints

Manage and develop a high-performing marketing team

Own and optimize core marketing channels

Partner cross-functionally to drive business outcomes

Manage budgets and performance reporting

Tools We Use

Requirements

Benefits & Perks