Sports Betting Content Producer

Hey there, Future Sports Betting Content Producer @ Better Collective!

Our Mission is to be the world’s leading digital sports media company, making sports entertainment more engaging and transparent for fans worldwide. At Better Collective, we're the team behind industry-leading brands like Action Network , Playmaker , VegasInsider , and RotoGrinders . We're looking for a data-driven sports betting expert who wants to join a team where your work will help shape how millions of sports fans connect with the content they love.

This role is for you if you live at the intersection of numbers and narrative. We need someone who can break down betting markets, spot edges, and translate those findings into content that educates, entertains, and converts. You'll play a central role in powering our content with actionable insights that resonate across social media, Discord, and other platforms.

How You'll Make an Impact

Here are some of the ways you’ll contribute to our mission :

Discover profitable trends & build systems : Use internal tools and databases to identify betting trends and profitable angles, then build and iterate on betting systems and filters across leagues (NFL, NBA, MLB, CFB, CBB, etc.).

Create engaging, social-first content : Translate insights into social-first formats, including tweets, graphics, short-form scripts, and videos, and collaborate with designers and video editors to bring these data stories to life.

Empower our community : Assist with Discord channels by posting insights, engaging with users, answering questions, and providing real-time commentary during major betting events.

Drive continuous improvement : Track the performance of your systems and content to refine and improve your work, helping to maintain a database of pick performance, trends, and content impact.

Expected Results : Your First 90 Days

Within 30 days : You’ve audited current campaigns and identified first areas for optimization.

Within 60 days : You’ve launched new tests across 2–3 platforms and achieved first meaningful wins.

Within 90 days : You’ve improved ROAS and helped scale at least one channel significantly.

The Ideal Profile : Is This You?

Here’s what helps people succeed in this role :

Experience : 2–4 years of experience in sports betting analysis, sports data, or betting content creation.

Toolbox :

Experience with betting tools like Bet Labs, APIs, SDQL, or other data analysis platforms.

Familiarity with crafting high-performing content for social platforms like X, Instagram, and TikTok.

Core Competency :

A deep understanding of odds, betting markets, and major U.S. sports (NFL, NBA, MLB, CFB, CBB).

Strong writing and communication skills.

Nice-to-Haves :

Previous experience creating betting content or contributing public picks.

Experience working with creators, influencers, or branded betting platforms.

Meet the Team & Your Future at BC

You'll be working closely with our Revenue team, reporting to Michael Russo . We'll guide you through a structured onboarding process to ensure you feel confident and ready to contribute.

What We Offer : Perks, Growth & Culture

We invest in our people. Here’s a look at what it’s like to work at Better Collective.

Benefits & Perks

Full health benefits (medical, dental, vision)

Medical with Cigna & Kaiser with excellent coverage

Unlimited PTO

401K employer match

Life and disability insurance

Bonus program

Extended paid parental leave

Life & Disability Insurance

Pet insurance

Employee Assistance Program with Mental Health Resources available for you and your family group

Your Growth & Our Culture

A Collaborative Environment : You’ll join a company where respect, teamwork, and open communication matter.

Exposure to a Global Company : Work alongside colleagues from around the world and get real insights into different markets and cultures.

Opportunities for Impact : We value new ideas and encourage everyone to take initiative and drive change, no matter your role.

Room to Grow : We care about learning and development, and we support people who want to take on new challenges.

Balance & Flexibility : We do our best to support work-life balance and offer flexibility whenever possible.

What’s Good About Working Here

We empower you to take initiative and collaborate directly with other teams to bring your ideas to life.

You’ll have a voice, whether you’ve been here a day or a decade.

We encourage side projects and learning new things, even if they’re outside your day job.

We keep things informal and fun, expect memes, good coffee, and the occasional themed Slack channel.

Ready to Join?

We're excited to learn more about you! Here’s how to apply and what to expect.

Our Interview Journey

Application Review : Our team personally reviews every application.

Intro Chat : An initial conversation with someone from our Talent or People team.

Information Request : We may reach out for additional information or clarification at any stage.

Team Interviews : Depending on the role, you’ll meet with team members and / or leaders for deeper conversations.

Assessment / Final Interview : This may include a practical task, a personality or work style assessment, and / or additional team meetings.

Offer!

Reference Checks : We will conduct reference checks at some point before your start date.

Our process can vary by country and role, but we’ll always keep you informed at every step.

#LI-BC