Marketing Manager

Job Description

Job Description

Employment Status :  Full-Time, Benefits Eligible

Location :  On-Site at NEW Gymreapers’ HQ in Nampa, ID (20 mins outside of Boise, ID)

Schedule :  Monday - Friday, 8AM - 5PM (flex according to business needs)

Reports To :  Marketing Director

Job Summary :

The Marketing Manager will drive day-to-day execution of full-funnel campaigns across Gymreapers' DTC site, Amazon presence, and Wholesale partnerships. In this role, you will own campaign execution, coordinate cross-functional teams (creative, ecommerce, athlete, events), play a critical role in new product launches, analyze performance data, and optimize growth levers.

This is a high-impact role for a self-starter who thrives in fast-paced environments, blends analytical rigor with creative instincts, and wants to be a part of a team building a generational brand.

About Gymreapers :

At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look-a-likes.

We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more.

With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.

Our Core Values :

Grow or Die

Customer Obsession

Extreme Ownership

Nothing is Given / / Everything is Earned

Be Humble

1% Better Everyday

Live with Integrity

Sacrifice

Key Responsibilities :

Campaign Planning & Execution

• Assist with 360°ree; marketing calendars for product drops, launches, and key sales events (e.g., BFCM, Prime Day, Arnold Expo).
• Manage launch timelines and go-to-market plans across Amazon, Shopify, TikTok Shop, and Email / SMS.
• Partner with Creative, Paid, and Athlete Teams to brief, deploy, and optimize content across channels.

Performance Creative & Content Production

• Manage and optimize performance creative testing across Meta, TikTok, YouTube, and Amazon Ads.
• Collaborate closely with the Creative Director and Content Team to plan, organize, and assist in production shoots.
• Ensure creative assets are aligned with performance data insights and campaign objectives.
• Maintain an asset tracker and coordinate delivery of UGC, studio, and athlete content across launches.

Social Media Strategy & Execution

• Own and execute Gymreapers’ social media strategy across Instagram, TikTok, YouTube, and emerging platforms.
• Manage day-to-day posting, community interaction, and brand voice to foster high engagement and loyal followership.
• Partner with the Creative and Content teams to brief and distribute platform-specific content that drives reach and conversion.
• Analyze social media KPIs (engagement rate, follower growth, content performance) and continuously optimize for impact.

Channel Growth & Performance

• Analyze channel-specific KPIs (CPA, ROAS, LTV, AOV, CVR, etc.) and recommend optimizations.
• Collaborate with the Email & Retention team on Klaviyo flows, campaigns, and segmentation strategies.
• Support paid media execution by supplying assets, coordinating A / B tests, and optimizing offer stacks.

Athlete & Influencer Marketing

• Partner with the Athlete team to activate brand ambassadors in product campaigns.
• Source and vet influencer content for UGC campaigns on TikTok, Meta, and YouTube Shorts.

Project Management

• Own marketing project timelines in JIRA.
• Drive post-campaign analysis and debriefs to capture learnings and iterate quickly.

Qualifications :

• 3–5 years of experience in marketing, preferably in a CPG, DTC, or performance brand.
• Proven track record executing ecommerce campaigns with measurable impact.
• Familiar with Amazon Seller Central, Klaviyo, Meta Ads Manager, and GA4.
• Strong copywriting and communication skills.
• Highly organized, adaptable, and thrives in an entrepreneurial environment.

Benefits / Perks :

• Competitive Pay
• Company paid holidays
• Paid Time Off (PTO)
• Gymreapers on-site gym!
• Newly renovated HQ!
• 401(k) with up to a 4% employer match
• Life Flight Program, Voluntary
• Employee Assistance Program
• 50% Employee Discount
• 100% Employer Paid : Medical, Dental and Vision
• 100% Employer Paid : Short-term and Long-term disability - life insurance for both employee and spouse / dependents
• Health Savings Account (HSA) employee option

Gymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.

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