Creative Strategist - Google and YouTube Ads Job at LDX Digital in Fort Worth

MediabistroFort Worth, TX, United States

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Overview

LDX Digital is a cutting-edge digital marketing agency specializing in performance-driven advertising. We partner with eCommerce brands to create engaging and impactful ad campaigns that deliver exceptional results. Our team is fully remote and globally diverse, united by a shared passion for creativity and innovation. If you're passionate about creative strategy and building lasting relationships, LDX offers a collaborative and fast-paced environment where your impact is felt every day.

As a Creative Strategist at LDX Digital, you will play a pivotal role at the intersection of data, creativity, and digital storytelling. Your mission is to drive performance marketing outcomes through innovative, insights-driven advertising strategies across Google platforms, including YouTube, Search, Display, and beyond. You\'ll collaborate with product marketing managers, analysts, designers, and clients to craft compelling creative campaigns that resonate globally. Our focus is on Performance, ensuring our clients hit their KPIs consistently with the best in-house creative and design strategy.

Responsibilities

Market Research & Trend Analysis

Proactively monitor digital platforms such as YouTube, Instagram, and TikTok to identify emerging creative trends and behavioural shifts

Leverage tools like Google Trends, Think with Google, and YouTube Analytics to forecast content opportunities

Translate cultural and platform-specific trends into creative strategies that spark audience engagement and brand affinity

Competitive & Landscape Analysis

Conduct in-depth analysis of competitor campaigns using tools such as Ads Transparency Centre, foreplay, motion, Meta Ads Manager and third-party benchmarks

Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunities

Creative Performance Analysis

Analyze live ad campaigns to determine creative effectiveness, identifying what drives performance across demographics and platforms

Use proprietary and third-party software (e.g., Ads Data Hub, GA4, Looker Studio) to dissect engagement metrics and recommend creative pivots

Champion a test-and-learn culture by hypothesizing, testing, and iterating on creative approaches based on performance data

Writing & Developing Creative Briefs

Author clear, data-informed creative briefs that align with business goals, campaign objectives, and audience insights

Briefs will include strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails

Collaborate with internal designers, copywriters and videographers to bring ideas to life, ensuring alignment with our campaign KPIs

Creative Project Management

Oversee multiple concurrent creative projects, from ideation through execution and performance review

Collaborate cross-functionally with marketing, product, brand, and legal teams to ensure timely and accurate delivery

Utilize tools such as Clickup, Sheets, and Google Workspace to manage workflows, timelines, and communication

Requirements

3+ years of experience in digital marketing, creative strategy, or performance advertising

Strong grasp of marketing analytics and ability to translate data into actionable creative decisions

Strong understanding of media-buying and sales data is required

Excellent communication and brief-writing skills

Experience with creative tools such as Figma, Canva, or Adobe Creative Suite is a plus

Experience working with global brands or in a fast-paced tech environment

Knowledge of Google Ads, YouTube Ads, and programmatic advertising best practices

Knowledge of META Ads and TikTok Ads

Comfort with storytelling across diverse cultures and markets

Benefits

Fully Remote Work : Enjoy the flexibility to work from anywhere

Impactful Voice : Be a key player in shaping media strategies and driving client success

Growth Opportunities : Advance your career quickly in a dynamic and fast-paced environment

Continuous Learning : Access to the latest courses, certifications, and learning opportunities; we support your professional growth

Competitive Compensation : Earn competitive pay with performance-based bonuses

Vibrant Culture : Join a team of ambitious professionals in a supportive, collaborative environment

Client Impact : Work with high-profile clients, delivering significant business impact through innovative media strategies

Interview Process

Click Apply and submit your CV

Fill in a short survey

1-on-1 video interview with HR

You will be asked to complete a short test task

1-on-1 video interview with Hiring Manager

Role Details

Seniority level : Mid-Senior level

Employment type : Full-time

Location : New York, NY

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