Senior Digital Content Manager Cross Channel Strategy

Overview

NYU Langone Health is a fully integrated health system focused on quality and patient outcomes. NYU Langone offers a comprehensive range of medical services across 6 inpatient locations, the Perlmutter Cancer Center, and over 320 outpatient locations in the New York area and Florida, supported by a vast research enterprise with NIH funding. NYU Langone Health is an equal opportunity employer committed to inclusion in all aspects of recruiting and employment.

Position : Senior Digital Content Manager – Cross Channel Strategy. The role requires editorial planning and day-to-day management of editorial, content planning, and content development across physician and patient audiences on NYU Langone Health’s owned platforms. The ideal candidate will establish a strategic vision that leverages data, audience insights, emerging technologies, and best practices to support business priorities and drive competitiveness across marketing and communications channels. Reporting to the Director, Cross-Channel Content Strategy, this role collaborates with cross-functional leaders to craft integrated campaigns that promote NYULH’s brand and storytelling consistently and effectively.

Note : This description reflects the information provided and is not a recruitment guarantee.

Job Responsibilities

Content Strategy :

Support the development of content strategy for assigned audiences and platforms to enhance content creation, distribution, and optimization in a way that amplifies reach and impact; work with the Director of Cross-Channel Content Strategy to strategize and expand presence

Assist in content campaign planning and support development of the institution's content strategy agenda, identifying and embedding emerging trends to establish NYULH as a content leader for assigned platforms

Gather and apply audience insights and analytics to inform content strategy, better meet audience needs and improve the audience experience

Contribute to brand awareness, engagement, and business growth through compelling storytelling across online platforms

Help maintain a consistent and impactful content experience across all assigned platforms and tools

Support and drive content creation for physician and patient facing audiences, based on business needs / requirements

Content Development and Execution :

Assist in maintaining an editorial content calendar for assigned platforms, ensuring timely and relevant content updates

Support collaboration with internal and external agency partners for content development

Ensure consistent editorial use of NYU Langone brand voice across properties

Track and report key metrics against KPIs to drive data-driven enhancements to content strategies

Monitor and improve audience engagement

Assist in executing content across Physician Focus and NewsHub websites; leveraging audience insights, metrics, and business needs

Collaboration and Leadership :

Partner with Content Strategy Lead and internal partners to ensure content release schedules are aligned across channels to reinforce consistent messaging and audience experience

Foster collaboration with internal and external stakeholders including physicians, researchers, and subject matter experts to identify opportunities for new and curated content

Partner with Brand Standards and Governance Lead to ensure all content aligns with brand guidelines

Operational Excellence :

Execute goals and priorities while adhering to organizational standards for delivering excellent work

Use tracking tools to measure and compare success across specialty areas

Minimum Qualifications :

Bachelor's degree in marketing, communications, or related field

5 years of experience in healthcare or hospital operations

Proven ability to work effectively in a highly matrixed environment

Adept at building rapport and maintaining relationships

Strong leadership, influencing, teaching, motivation, and collaboration skills

Strong analytical skills with ability to apply data-driven insights

Proficiency in project management, communication tools, and data analysis

Excellent verbal and written communication skills

Ability to work with cross-functional teams

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with a comprehensive benefits and wellness package designed to support career development, family needs, Retirement planning, and overall well-being. NYU Langone Health is committed to supporting its workforce and their loved ones with resources across seven key areas of well-being : physical, mental, nutritional, sleep, social, financial, and preventive care.

NYU Langone Health is an equal opportunity employer and committed to inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration. Applications are required to be completed online.

View NYU Langone Health's Equal Employment Opportunity policy. Know Your Rights : Workplace discrimination is illegal.

NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $81,325.15 - $115,000.00 annually. Actual salaries depend on experience, specialty, education, and hospital need. The salary range listed does not include bonuses, differential pay, or other forms of compensation or benefits. To view the Pay Transparency Notice, please note this information here.

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