Director of Patient Access & Brand Strategy

Job Description

Job Description

Director of Patient Access & Brand Strategy

Location : Atlanta, Georgia

Key Collaborators : Leaders of Sales, Clinical Operations, Surgical Operations, Business Operations, and Administration

Position Summary

We are seeking a mission-driven, hands-on Marketing Leader (Director of Patient Access & Brand Strategy) to drive the development and execution of an integrated system that enhances patient access, strengthens community awareness, and supports growth across all markets and service lines.

This role will build and professionalize a marketing and engagement function that aligns with the organization’s mission to deliver exceptional care and expand access responsibly and sustainably.

As a builder-leader, you’ll be standing up systems and strategies nearly from the ground up — including digital campaigns, referral outreach, brand messaging, pricing alignment, and data visibility — all while working closely with cross-functional teams to ensure efforts are grounded in clinical readiness, operational capability, and patient-centered values.

This leader will also serve as the connective tissue between marketing, technology platforms (Salesforce, Pardot), and the teams responsible for engaging both new and returning patients.

Core Responsibilities

Growth Strategy & Market Development

• Design and implement a comprehensive patient access strategy that supports new market entry, patient engagement, and service line visibility.
• Identify and prioritize micro-markets and community segments based on clinical and operational readiness.
• Translate organizational growth goals into coordinated brand, outreach, and referral strategies.

Marketing & Communications Leadership

Partnership & Referral Engagement

Pricing, Access, and Market Insight

Performance Reporting & System Infrastructure

Cross-Functional Integration

Qualifications

Success in This Role Looks Like