Digital Media Strategist Job at Nexstar Media Group in Chicago

The Digital Media Strategist is a part of the Media Strategy team servicing Nexstar’s strategic accounts, involved in all phases of the digital campaign lifecycle but with a focus on presales media strategy and planning. The Media Strategist will lead / assist in all aspects of client communication, campaign oversight, and account growth, including on-boarding, strategy, planning, proposals, organization, analysis, and new opportunities. This individual will be responsible for coordination between internal and external teams for successful advertising campaign execution across all digital channels, including programmatic, social, and SEM.

RESPONSIBILITIES

Develop and implement high level media strategies and tactics, innovative ideas, and solutions for impactful digital media campaigns during the presale process

Partner closely with Nexstar sales teams and advertisers to produce best-in-class digital media solutions

Communicate media plan strategy and how it effectively meets client goals through persuasive pitch materials and client presentations

Establish tangible KPIs for each plan, considering historical information, client goals and objectives

Own the creation and management of media plans and budgets throughout the presales process

Manage pricing and profit margin while balancing effective media planning and client needs

Conduct and lead internal and external meetings with the Sales teams as well as advertising clients through creation and distribution of pre-call / meeting agendas and action-oriented recaps

Expertly speak to all digital product capabilities and proactively stay abreast of industry trends and developments to apply to day-to-day planning

Effectively manage communication with media partners on an account / campaign level, with strong collaboration in developing media solutions that will achieve client goals

Work with client success managers and activation teams on optimization recommendations, best practices and reporting needs providing clear insights to clients

Own organization of assigned Asana tiles, SharePoint files, media plans, and all communication from the client and markets

Lead the initiative in thought leadership via POVs related to industry trends specific to vendors / technology / competitive

Salary Range : $55,000 - $64,000 + Bonus Other benefits include Medical, Dental, Vision, 401K match, Paid Parental Leave, and Vacation. REQUIREMENTS / QUALIFICATIONS

Candidate should have a Bachelor’s degree or equivalent work experience with a minimum of 2-3 years of experience in digital advertising and media planning

Previous experience in digital media planning required, including strong media math skills and Excel proficiency

Knowledge of programmatic, social and SEM advertising and the media landscape in general

Ability to multi-task with ease in a fast-paced environment and remain accountable to deadlines without exceptions

Extreme attention to detail, organizational skills, and strong sense of urgency

Fluency in DSPs, Google Ads, and social media platforms, including but not limited to Facebook / Instagram, TikTok, Snapchat, LinkedIn, Twitter and Pinterest, and ability to use each channel to maximize client returns

Experience in lead generation / CPA and reporting on ROAS a plus

Strong client service skills

Ability to analyze and present data effectively and efficiently

Persuasive oral and written communication

Strong interpersonal skills and ability to work well with a team and independently

Proficiency in Microsoft Office (Excel, Outlook, PowerPoint, Word).

This is a Hybrid role with four (4) days in office and one (1) day remote per week.

The ideal candidate will be located in New York, NY; Chicago, IL.; or Irving, TX.

NOTE : This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned.

Equal Opportunity Employer Minorities / Women / Veterans / Disabled

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