Associate Brand Manager

Brand : Crystal Farms

Categories : Marketing

Locations : Edina, Minnesota

Position Type : Regular Full-Time

Remote Eligible : No

Req ID : 28641

Job Description

Business Unit Overview

At Crystal Farms Dairy Company we harbor a passion for quality food and seek out the very best talent that fosters the company's culture of ownership and accountability. We offer exciting job possibilities throughout our organization where you can enhance your career, sharpen your talents and make an impact. Whether working on a new product, interacting with consumers, or giving back to the community - passion for cheese is always present in all we do.

Responsibilities

POSITION SUMMARY :

The Associate Brand Manager (ABM) will be a key participant in the management of the Crystal Farms brand. Reporting to the Senior Brand Manager, this position is responsible for driving growth through the activation of business insights, cross-functional team leadership, growth planning and innovation, and effective communication. This marketing opportunity will require the ability to thrive in an entrepreneurial environment, multi-task, and keeping various projects on track. Strong communication skills, both written and verbal, will be required to keep other functional areas apprised of and engaged in team's initiatives. The position requires an ability to proactively anticipate obstacles and the flexibility to seek alternative solutions to keep projects on track. The ability to analyze information to draw insights and conclusions and make tactical business decisions is essential.

Responsibilities include, but are not limited to :

• Utilize syndicated data, as well as consumer and shopper insights, to deeply understand the business and deliver strategic recommendations around health of the brand, pricing, and the consumer / customer story
• Demonstrate your understanding of brand / business strategy and the basics of a brand P&L.
• Use sound rationale to make business recommendations amid ambiguity or incomplete information.
• Provide consumer, category, and competitive insights to create compelling, targeted selling stories, in partnership with Sales and Category Management
• Manage new product development and product maintenance projects, partnering with the Project Management Office and the cross-functional team.
• Leverage historical syndicated and shipment data to build sales forecasts for the existing product portfolio and new products
• Prepare monthly reporting analyses on brand performance KPIs using syndicated market data, digital marketing data, and custom consumer research data; deliver key takeaways and opportunities to a leadership audience
• Assist the Senior Brand Manager and Associate Director in developing a compelling brand strategy, annual brand plans, and the creation of concise agency creative briefs.
• Lead the day-to-day management of agency partners to develop efficient and strategic shopper marketing programs across retailers
• Provide pricing and promotion analysis to inform annual and quarterly pricing strategy
• Exhibit strong communication and interpersonal skills when interacting with various levels of the organization.

Qualifications

EDUCATION AND EXPERIENCE REQUIRED :

The pay range for this position is $80,944 - $113,322 per year.

Post Holdings provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)