Deputy Director, Digital

Deputy Director, Digital

The mission of the New York Police Department is to enhance the quality of life in our city by working in partnership with the community to enforce the law, preserve peace, protect the people, reduce fear, and maintain order. The NYPD strives to foster a safe city by incorporating Neighborhood Policing into all facets of Department operations and solve the problems that create crime and disorder through an interdependent relationship between people and its police, and by pioneering strategic innovation. The Deputy Commissioner, Public Information is seeking a Deputy Director of Digital whose responsibilities may include, but will not be limited to, the following :

• Direct the development and execution of creative, sophisticated and high-impact digital communications strategies and efforts that advance the Department's goals and visibility;
• Supervise staff and perform work of technical responsibility related to digital and graphic updates to the NYPD's external website, internal intranet, and social media channels;
• Oversee online and social media marketing strategies for diverse audiences, highlighting online content that focuses on the NYPD's work for posting to all websites and social media.
• Create and post content for NYPD's social media presence on Instagram, Twitter, Facebook, and LinkedIn.
• Develop strategies to use multimedia content, social media, SMS, website, and other digital media tactics to reach and engage a greater number of New York City residents;
• Incorporate digital media into all communications efforts to maximize the effectiveness and reach of key messages;
• Develop a digital first strategy and culture for breaking news;
• Establish aggressive short- and long-term digital goals, and work with the broader team to execute them;
• Work with Deputy Commissioner and executive staff on overall communications planning and implementation, including message development, strategic guidance, and coordination.

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.