Senior Director, Crypto / Fintech

Senior Director, Crypto / Fintech

New York, New York

Sales Sales /

Full-time / On-site

About Simulmedia

At Simulmedia, we're transforming TV and premium video advertising through best-in-class data science, artificial intelligence, and innovative software. Our TV+ platform enables advertisers to reach audiences across broadcast, cable, connected TV (CTV), and even video games delivering campaigns with unmatched simplicity, transparency, and measurable impact. For over 16 years, we've helped brand marketers, agencies, and publishers find untapped audiences, build awareness, and drive results across the entire marketing funnel. Now, we're expanding our reach into the fast-evolving Crypto and Fintech sectors empowering these brands to break through regulatory noise, establish trust, and scale adoption with performance-driven, premium video campaigns.

The Opportunity

We're seeking a dynamic, entrepreneurial, and innovative Senior Director, Crypto / Fintech to lead our efforts in this rapidly expanding vertical. You'll be the category lead, driving strategy, business development, and team leadership as we scale our presence with leading blockchain platforms, digital wallets, payment startups, and financial services innovators.

Responsibilities :

Crypto / Fintech Category Leadership

Leverage deep industry knowledge to position Simulmedia's unique capabilities to Crypto and Fintech advertisers. Stay on top of evolving regulations, market trends, and consumer sentiment to tailor positioning and go-to-market strategy.

Team Leadership

Drive prospecting, client meetings, pipeline development, and strategic sales plans. Represent Simulmedia at key industry events and conferences.

Sales Expertise

Use your network and sales acumen to pitch and sell premium, data-driven TV and CTV solutions to leading Crypto and Fintech brands. Translate complex offerings into clear, compelling value for growth-stage and enterprise-level clients.

Value Proposition Articulation

Clearly communicate Simulmedia's differentiated position in driving performance outcomes for crypto exchanges, fintech apps, and financial platforms. Align our video advertising tools with the conversion, education, and trust-building goals of this category.

Business Development

Identify, initiate, and grow high-value client relationships. Collaborate cross-functionally to tailor campaign strategies that meet category-specific goals and challenges.

Client Consultation

Serve as a strategic partner to clients and their agencies, helping them build scalable and compliant campaigns that move consumers from awareness to action.

Strategic Communication

Provide leadership with category updates, market intel, and strategic recommendations to optimize vertical growth.

Qualifications : Experience

7+ years in advertising, marketing, or partnerships roles within the Crypto, Fintech, or Financial Services ecosystem. Experience across linear, CTV, or programmatic video platforms is a plus.

Industry Knowledge

Deep understanding of the unique challenges and opportunities in marketing Crypto / Fintech products including regulatory considerations, audience education, and performance pressure. Familiarity with blockchain, DeFi, digital wallets, payment infrastructure, and neobanks is highly desirable.

Client Engagement

Proven ability to engage directly with high-growth startups, scaleups, and enterprise-level Fintech brands.

Relationships

Strong network within Crypto / Fintech marketing, growth, and media teams both brand and agency side.

Sales Strategy

Ability to craft go-to-market plans that align with the acquisition and engagement goals of disruptive financial platforms.

Analytical Skills

Comfort working with performance data, dashboards, and measurement frameworks to inform client conversations.

Personal Attributes

Self-starter with strong organizational skills, a strategic mindset, and excellent presentation and communication abilities. Familiarity with digital and programmatic media, including CTV, is a strong plus.

Compensation

We're required to include a reasonable estimate of the compensation range for this role. Compensation decisions are dependent on the unique facts and circumstances of each case, but a reasonable estimate of the current base range for this role is $150,000 - $180,000. Note that this range is specific to national metro areas and that offers take into account a wide variety of potential factors considered in compensation, including but not limited to skill, qualifications, accomplishments, experience, credentials, and business needs. Simulmedia offers competitive pay relative to its peers plus a wide range of best-in-class, comprehensive, and inclusive employee benefits. To learn more, visit our Careers Website.

Check out our Excellent Benefits & Perks

Fully paid premiums for employee and dependent medical, dental, vision, short-term disability, long-term disability and life-insurance coverage for full-time employees

Medical by Cigna

Dental by Guardian

Vision by EyeMed

Pre-tax plans for medical flexible spending, dependent care and transit / parking

One-day-per-week remote schedule and flexible hours for better work / life balance in our New York office

Flexible paid time off (PTO)

Sick time off

Extensive holiday schedule

Generous parental leave policies after a year of service

Phone and Data reimbursement program

Fully paid Citi Bike membership and helmet stipend with Seamless+ and Lyft Pink

Pet-friendly office

Monthly happy hours, quarterly team building, plus tons of other fun events!

Dedicated workshops for diversity, equity, inclusion and belonging

Park Avenue office with 360-degree views and fully stocked kitchens

Simulmedia prioritizes diversity and representation in recruiting, embraces people of all backgrounds and works to create an inclusive culture to help all of our people thrive. We provide equal employment opportunities to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, height, weight, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type is not tolerated at Simulmedia. This policy applies to all terms and conditions of employment, including recruiting, hiring, promotion, termination, time off, and compensation.

Simulmedia is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at careers@simulmedia.com.