Performance Marketing Specialist

A company is looking for a Performance Marketing Specialist to optimize and analyze paid media performance for patient acquisition campaigns.

Key Responsibilities

Concept and execute patient acquisition campaigns across various channels to drive revenue and increase ROI

Analyze and optimize campaign performance using data-driven insights and audience needs

Identify marketing performance issues, recommend resolutions, and report on performance metrics

Required Qualifications

2-4 years of experience in developing and executing marketing programs end-to-end

Hands-on experience with B2C marketing analytics, A / B testing, and campaign measurement

Proficiency in web analytics tools and paid marketing platforms

Experience in health care is required

Ability to work in a fast-paced startup environment with ambiguity