Marketing Director - Footlab

MARKETING DIRECTOR - Footlab

Sports Facilities Management, LLC

LOCATION : Santa Ana, CA

DEPARTMENT : MARKETING

REPORTS TO : GENERAL MANAGER

STATUS : FULL-TIME (EXEMPT)

ABOUT THE COMPANY :

Footlab is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Santa Ana, CA. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.

Footlab is a managed facility by Sports Facilities Management, LLC, a Sports Facilities Companies (SFC) company. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.

SFC has been awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.

POSITION SUMMARY :

The Marketing Director will promote the destination as a premier sports tourism, conference, tradeshow, and special events location. The execution of responsibilities will be accomplished by working closely with facility staff, regional and national event / tournament providers, and promoting the primary revenue streams through effective marketing and advertising efforts. The position will include training on selling sponsorships and booking large tournaments and sports tourism events. The Marketing Director will oversee the implementation of a marketing campaign plan including digital, print, tradeshows / conferences, familiarity visits, regional event relationship building, and more. They will be evaluated based on KPIs set by the SFM corporate marketing team, number of events booked, sponsorship sales or assistance, number of visitors or event attendees generated, new business development, new program expansion, and sales pace.

PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING :

• Planning and managing the marketing and business development budget(s) including prioritizing the highest and best return-on-investment channels
• Crafting a marketing plan in partnership with the SFM Marketing team
• Executing the marketing plan and strategic initiatives
• Managing and updating company website(s)
• Content development for digital or print
• Press release writing and media relations activities
• Managing social media business accounts including regular posting and management of content calendar
• Participating and assisting the planning and implementation of events, tournaments, and rentals
• Assisting in maintaining an event calendar of rental / tournaments booked, as well as, listing all facility activities planned
• Managing facility presence with industry publications, trade shows, and associations
• Preparing and presenting regular reporting on marketing strategy and results

THE IDEAL CANDIDATE HAS :

MINIMUM QUALIFICATIONS :

WORKING CONDITIONS AND PHYSICAL DEMANDS :

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