Marketing Director Job at Service Corporation International in Fort Lauderdale

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We’re seeking a strategic and data-driven Director of SEM and Advertising to lead and scale our paid and organic search efforts. As a key leader in our marketing team, you'll be responsible for driving sales opportunities and maximizing ROI across all search channels.

Responsibilities Strategy & Leadership :

Own and develop the national SEM and SEO strategy aligned with business goals.

Champion best practices across SEM and SEO.

Evaluate and onboard new tools, platforms, and agency partners to support execution and innovation.

Collaborate daily with other members of the demand generation, content, training and sales teams to align efforts across the funnel.

Paid Search (SEM) :

Manage and optimize multi-million-dollar budgets across Google Ads, Bing, YouTube, and other paid search platforms.

Test and scale campaigns across different stages of the funnel.

Drive improvements in CAC, CPL and ROAS

Organic Search (SEO) :

Develop and execute scalable SEO strategies to improve rankings, organic traffic, and conversion rates.

Launch and refine retargeting and brand protection campaigns to improve mid-funnel conversion.

Monitor SEO performance and continuously identify opportunities to improve domain authority and keyword visibility.

Analytics & Optimization :

Define KPIs and reporting frameworks, own performance dashboards.

Leverage A / B testing and data-driven insights to iterate quickly.

Build forecasting models to estimate search investment impact on pipeline and revenue goals.

Report weekly / monthly / quarterly results with actionable recommendations for improvement.

Qualifications 7–10+ years of experience in digital marketing with deep expertise in both SEM and SEO.

Proven success driving online growth for a company, ideally in the $50M–$500M ARR range.

Strong understanding of attribution models, lead scoring, and full-funnel performance metrics.

Experience managing 6–7 figure paid media budgets.

Proficiency with Google Ads, Google Analytics, Google Search Console, SEMrush / Ahrefs, HubSpot, Salesforce (or similar platforms).

Strong analytical skills, with experience in building executive-level dashboards and reports.

Excellent leadership and communication skills.

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