Service Corporation International is hiring : Field Advertising Strategist II in

Our associates celebrate lives. We celebrate our associates.

Consider the possibilities of joining a Great Place to Work!

Join a team that empowers local markets to grow awareness, drive leads and connect with their communities in meaningful, results-driven ways. As a Marketing Specialist on our Field & Brand Advertising Strategy team, you’ll serve as the primary liaison between our home office Marketing team and field locations across North America—partnering with market leaders to bring strategic media plans, national and local advertising campaigns, and high-impact marketing efforts to life.

In this role, you’ll connect market insights, consumer research and local priorities to shape advertising strategies that make a difference—leveraging channels like TV, radio, digital, print, outdoor and direct mail to educate and engage adults 55+ as they make important life decisions. You’ll work closely with agency partners, field stakeholders and internal creative teams to recommend tactics and ensure field marketing efforts are effective, on-brand and tailored to meet local needs.

If you’re a proactive communicator and collaborative problem-solver with a passion for supporting field operations at scale, this is a unique opportunity to drive measurable impact—one market at a time.

JOB RESPONSIBILITIES

Field Marketing Strategy & Support

• Partners with field leadership to assess market needs and recommend strategic marketing solutions that drive awareness, engagement and business growth.
• Develops custom marketing plans that align with local goals while supporting national strategies.
• Collaborates with internal teams and agency partners to execute regional and market-specific campaigns across key channels—including TV, radio, digital, print, outdoor, flyers and direct mail.
• Provides thoughtful, responsive support for field requests, offering solutions that meet local needs while upholding brand standards.
• Serves as a strategic, relationship-focused point of contact for marketing needs across business units, primarily for Dignity Memorial—the industry’s leading brand, serving 400,000 families annually.
• Supports local adoption of national campaigns by helping tailor messaging, materials and targeting where appropriate.
• Presents marketing plans, recommendations and performance updates to market and location leaders.
• Stays abreast of local market dynamics, organizational updates and evolving field needs—ensuring the Marketing team has the context needed to deliver timely, informed and relevant support.
• Assists AVP of Brand Marketing & Location Experience and Director of Field & Brand Advertising Strategy with projects as needed.

Project Management & Execution

Brand Collaboration & Stewardship

CORE / CRITICAL COMPETENCIES

Demonstrates a Commitment to Services Excellence, Trustworthiness and Integrity

Promote Innovation

Achieve Results

Display Adaptability

Communicate Effectively

Collaborate with Others

Build Productive Relationships (Internal / External)

EDUCATIONAL / EXPERIENCE / MINIMUM REQUIREMENTS

Education :

Experience :

Knowledge, Skills & Abilities :

WORK CONDITIONS

Work Environment

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Work Postures

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Physical Demands

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Work Hours

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Postal Code : 77019

Category (Portal Searching) : Marketing and Advertising

Job Location : US-TX - Houston

Job Profile ID : C00332

Time Type : Full time

Location Name : SCI Corporate Office

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