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Marketing Automation Lead

Marketing Automation Lead

AmherstAustin, Texas Metropolitan Area, United States
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The Amherst Group's companies are comprised of leading real estate investment and advisory firms with a mission to transform the way real estate is owned, financed and managed. Amherst leverages its proprietary data, analytics, technology, and decades of experience to seek solutions for a fragmented, slow-to-evolve real estate ecosystem and to materially improve the experience for residents, buyers, sellers, communities, and investors. Today Amherst has over 1000 employees and $14.1 billion in assets under management.

Over the past decade, Amherst has scaled its platform to become one of the largest operators of single-family assets and has acquired, renovated, and leased more than 46,000 homes across 32 markets in the U.S. The firm delivers customized, stabilized cash-flowing portfolios of assets to its investors, wrapped in all the ongoing services required to manage, own, and finance the asset including property management, portfolio management, and a full capital markets team. In addition to its single-family rental platform, Amherst’s debt business pursues two distinct credit strategies in mortgage-backed securities and commercial real estate lending. Over its 25-year history, Amherst has developed a deep bench of research and technology talent, and leverages data and analytics at every stage in the asset lifecycle to improve operations and preserve long-term value for our investors and the more than 188,000 residents the firm has served.

Amherst is seeking a Marketing Automation Lead to design, execute, and optimize automated marketing programs across email, mobile, and onsite channels via Marketing Cloud Engagement. This role will own the end-to-end management of marketing automation systems, ensuring that campaigns are personalized, data-driven, and scalable—nurturing prospects and residents from lead generation through renewal.

We’re looking for a hands-on leader with a growth mindset—curious, proactive, and results-oriented—who thrives at the intersection of technology, data, and customer experience.

Key Responsibilities

Marketing Automation Strategy

  • Define and lead the strategy for automation programs that onboard, nurture, convert, and drive resident loyalty / advocacy.
  • Partner with Growth Marketing and internal stakeholders to translate business requirements into actionable journeys and automations

Audience Management & Segmentation

  • Oversee audience segmentation strategies using lifecycle stage, behavioral signals, and geographic insights.
  • Partner with Brand Marketing to customize creative and messaging for segment-specific campaigns that drive measurable action.
  • Testing, Reporting & Technical Execution

  • Manage A / B and multivariate testing to optimize engagement, conversion, and deliverability.
  • Ensure rigorous QA for email rendering, deliverability, and automation workflows.
  • Own reporting on campaign and journey performance, providing insights and recommendations for continuous improvement.
  • Maintain compliance with CAN-SPAM, GDPR, and opt-in regulations; enforce list hygiene best practices.
  • Qualifications

  • Strong understanding of lifecycle marketing, personalization, and customer journey orchestration.
  • Strong proficiency in AMPSCRIPT and SQL
  • Expert in email deliverability, segmentation, and testing methodologies.
  • Strong analytical skills with experience in campaign reporting, dashboards, and KPIs.
  • Ability to work cross-functionally and translate business goals into automation strategies.
  • Knowledge of HTML / CSS for email and experience with CRM / data integrations preferred.
  • Experience with MJML is a plus
  • 5+ years of hands-on experience in Salesforce Marketing Cloud
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    Automation Lead • Austin, Texas Metropolitan Area, United States

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