Marketing Programs Associate or Senior Associate

Marketer With Business Development Mindset

We are excited for the future and our continued growth. We are seeking a marketer with a business development mindset and experience in professional services who can successfully execute against a variety of enterprise-wide, growth-oriented initiatives. These initiatives support the firm's achievement of strategic goals related to revenue and market share growth, client experience / client satisfaction and cross-sell / up-sell campaigns.

This position is part of a 10+ person marketing team and reports to the Chief Marketing Officer. The successful individual will be a strategic contributor to a variety of relationship marketing, sales-enablement support and brand-building activities.

Core Responsibility Areas

• Relationship Marketing
• Oversee the firm's annual NPS client satisfaction survey outreach
• Execute the program with Vertical Market Leaders and Client Partners
• Analyze and report results
• Identify and implement survey enhancements
• Work with Content team to appropriately leverage testimonial content for marketing purposes
• Provide support for existing and new firmwide programs that enhance client relationships and position us as a premium service provider
• Key Account Management
• Account Based Marketing (ABM)
• Client retention initiatives
• Coordinate marketing activities related to new office openings
• Serve as the lead marketing contact for firmwide memberships / alliances, e.g., TIAG / TAG
• Sales-Enablement
• Manage and execute the firm's internal Spot the Opportunity program to facilitate better understanding of services and applicability to clients / prospects
• Implement onboarding programming for new lateral Partner and Managing Directors, both individual hires and through M&A activity
• ID relevant contacts and add to Salesforce
• Subscribe new contacts to firm thought leadership
• Ensure connection with Vertical Market Leaders on new relationship opportunities
• Serve as leverage for new lead gen initiatives
• Provide support for additional marketing department and broader growth team initiatives as assigned.
• Implementation and execution of a firmwide Employee Advocacy (social media) platform
• Alumni-related marketing initiatives
• Reporting to Partner Executive Team on marketing activities / initiatives and ROI impact
• Improvement in the quality of Salesforce data and client segmentation information
• New initiatives related to standardization of client onboarding activities

Requirements

Who We Are

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We are an equal opportunity employer and value diversity of thought and background to build an inclusive and energized culture and better meet the needs of our clients.

Agency recruiters may not submit unsolicited candidate information or resumes to any Cohen & Co employee without a recruiting services contract first being entered into with the Cohen & Co Talent Acquisition Team.