Senior CRM Manager

A company is looking for a Senior CRM Manager (Retention).

Key Responsibilities

Generate hypotheses based on analytical data and customer journey maps

Launch experiments using various CRM and on-product channels

Take ownership of CRM initiatives to increase retention and prevent churn

Required Qualifications

Experience with CRM / CDP Systems, HTML, Google Sheets / Excel, Jira / Confluence, and BI systems

Understanding of main CRM metrics such as retention rate and churn rate

High level of knowledge in key business metrics like revenue and LTV

Strong command of both Russian and English

Experience with SQL is a plus