CRM & Lifecycle Marketing Manager

Overview

Awarded World’s Best Small Ship Cruise line, Windstar Cruises is known for intimate yacht style experience and unique voyages to the world’s best small ports and hidden harbors. Its three sailing yachts and three all-suite yachts carry just 148 to 310 guests and cruise around the world.

Our Mission : We imagine and deliver personalized and immersive experiences 180 degrees from ordinary

Our Vision : Enriching people’s perspective through inspired travel

Our Values :   W elcoming,  I nnovative,  N ow,  D iscipline,  S erve,  T eamwork,  A uthentic,  R esponsible

We’re looking for a strategic and hands-on CRM & Lifecycle Marketing Manager to lead Windstar’s end-to-end customer journey – from first interaction to loyal repeat guests. You’ll be the architect behind our email and lifecycle marketing efforts, using HubSpot and a modern tech stack to build smarter, more personalized campaigns that drive engagement, conversion, and retention.

Responsibilities

Strategy & Campaign Execution :

• Own and execute Windstar’s CRM and lifecycle marketing strategy across all stages of the guest journey – from lead to loyalty.
• Develop and deploy data-driven campaigns including welcome series, re-engagement, upsell, retention and promotional initiatives.
• Manage the strategy and deployment of non-booked lead communications to drive conversion – such as promotional offers, engagement emails and abandoned search workflows.
• Design and build email templates using industry best practices and coding standards.
• Manage the end-to-end deployment process, ensuring flawless execution across different email platforms and devices.
• Partner with cross-functional teams (sales, loyalty, creative, analytics, and digital) to align messaging and timing.
• Ensure compliance with email marketing regulations (e.g., CAN-SPAM, GDPR) and best practices to maintain high deliverability rates and protect sender reputation.

Automation and Personalization :

Testing and Optimization :

Performance Reporting and Insights

Qualifications

EEO :   Windstar is committed to a diverse and inclusive workplace. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, pregnancy, genetic information, protected veteran status, or any other legally protected status.