EMEA Marketing Group Leader - Nikon & Kodak

Overview

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Mission

Strategic development

Define and roll out the marketing roadmap for Nikon, Kodak, and the Mainstream offer across 7 key geographies (France, Italy, Iberia, North, DACH, East, META).

Drive growth, profitability, and competitiveness of Partner Brands and Mainstream segments.

Identify new business opportunities (private label, trade brands) in a complex, multi-network environment.

Enhance synergies with other categories (instruments, frames, Transitions, digital solutions, medical approach).

Local execution & business performance

Support and challenge local teams to ensure best-in-class marketing plans and portfolio management.

Work with Key Account Directors to strengthen positions in major accounts and tenders.

Monitor business performance : sales tracking, market share, and corrective action plans.

Responsibilities

• More specifically on Nikon Lenswear : Develop and deploy the Nikon Lenswear value proposal; manage innovation's introduction and coordinate launch plans (EMEA Operations, trainings, in-store material, communications pack).
• Roll out BtC campaigns & activations in relation with Global Marketing (Nikon and Kodak), Media and PR.
• Manage the Partnership program implementation and animation, creating content to nourish it across the region.
• In-store experience : Ensure the deployment of physical and digital solutions on the field.
• Increase doors and / or current customers’ productivity by having Nikon Lenswear value proposal strong and competitive and by leveraging partnership programs with Ecps.
• Report to the JV on business performance and regional needs.
• Ensure the quality of local execution, in line with brand equity and business ambition.

More specifically on the Mainstream business : Lead product innovation to maintain a competitive portfolio; ensure fast execution of strategic decisions with EMEA management and Key Account teams.

Other general roles & responsibilities

People Management

Team based in HQ in Paris : 1 to 2 Brand Managers + 1 interim.

Key stakeholders

Candidate Profile

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