Sr. Field Marketing Manager

Senior Field Marketing Manager

The Senior Field Marketing Manager will be responsible for the development and deployment of new unit, franchise, & local marketing plans for Take 5 Oil Change as it continues to grow its footprint across the US, as well as assist in leading and developing a team of field marketing professionals.

Responsibilities

Planning, managing and delivering multi-channel store opening campaigns through all conduits, i.e. email, print, digital media (search, social, display, video)

P&L ownership of all new unit opening funds

Cross functionally work with media and promotions to optimize opening strategy

Management of external vendors and internal team to execute grand opening marketing plans

Address opportunities for local shop marketing based on unique barriers to penetration

Execution and further development of local marketing playbook for franchises and new corporate locations

Development and cadence for franchise and corporate field team communication for grand opening and ongoing performance reviews

Be influential in presenting and gaining support for plans across multiple constituents such as operations, franchises and executive leadership

Highly articulate in both oral and written communications, with the interpretive / analytical skills to convert charts, graphs and research findings into a story appropriate for leadership level audiences

Qualifications

Bachelor's degree in marketing, finance, economics, engineering or related field; Preferred MBA or commensurate experience.

5+ years of relevant experience, 2-3 years experience as a Brand Marketing Manager; Strong marketing background with proven results

Experienced in leadership & people management

Conceptualization and implementation skills relating to new strategies

Proficient analytical problem-solving skills ability to translate data into actionable marketing plans

Solid knowledge of franchise operations a plus

Strong written and verbal communication skills

Collaborative working style to interface with multiple business partners

Ability to create and deliver presentations to senior management / leaders