Talent.com
Head of Marketing

Head of Marketing

HirebridgeDallas, Texas, US
job_description.job_card.variable_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Your First Name

Read all the information about this opportunity carefully, then use the application button below to send your CV and application.

Your Last Name

Your E-Mail Address

E-Mail Address to Share With

Subject

Message

Prove you're not a robot

View All Jobs

Head of Marketing

Email This Job Your First Name

Your Last Name

Your E-Mail Address

E-Mail Address to Share With

Subject

Message

Prove you're not a robot US-TX-Dallas | 1. Full Time - 30+ HRS / WK (Full Time Benefit Eligible)

  • ApplyEmployee Referral

Tell Us Who You Are First Name

Last Name

E-Mail Address

Please complete all 3 fields. How Do You Want to Share? Job Description Head of Marketing Aspira | Marketing

Location : Dallas, TX

About Aspira

For over forty years, Aspira has led the outdoor recreation industry as the premier provider of software and services for state and provincial parks, wildlife agencies, and private campgrounds. As we enter a bold, multi-year transformation, we are building a next-generation platform that will help us retain and grow existing relationships while expanding into new markets.

We’ve recommitted to values that shape how we lead and execute : Customer Obsession, Forward Momentum, One Team One Dream, Radical Transparency, Win with Integrity, and Excellence.

The OpportunityWe are looking for a Head of Marketing who brings deep domain expertise in product marketing and has successfully led a diverse, cross-functional team. This Dallas-based leader must be comfortable owning both strategic planning and day-to-day tactical execution across the full marketing mix.

This person will lead our rebranding efforts, build targeted go-to-market motions for both private and public segments, and drive growth with compelling messaging, media engagement, and scalable lifecycle campaigns. You’ll be responsible for helping shape Aspira’s brand voice and product positioning while guiding a team of marketers in digital, event, PR / brand, email, and industry roles.

Key Responsibilities

Product Marketing & GTM Execution

  • Own persona definition, segmentation, value props, and messaging across the portfolio.
  • Build targeted materials for campgrounds, government, and public park operators.
  • Lead launch planning and coordination with Product, Sales, and Account Management teams.
  • Support RFP strategy and proposal development for government and enterprise deals.
  • Ensure client-facing updates reflect product changes and roadmap milestones.
  • Drive proactive comms to keep clients informed on launches and key updates.
  • Equip teams with messaging and toolkits for consistent client communication.
  • Lead post-launch follow-up to share features, tips, and gather feedback.

    • Strategic Leadership & Brand Positioning

  • Drive the unified marketing vision aligned with corporate transformation goals.
  • Lead the upcoming full rebrand—name, identity, voice, and narrative.
  • Define and uphold a consistent brand experience across all customer and internal touchpoints.
  • Oversee product demonstration strategy to support sales and marketing initiatives.

    • Client Marketing Services & Automation

  • Build scalable, automated campaigns for client onboarding, adoption, renewal, and advocacy.
  • Ensure lifecycle marketing is integrated with tools and automation platforms.

    • PR & External Communications

  • Architect a comprehensive PR and media strategy to increase industry presence and influence.
  • Cultivate media and industry relationships, and prepare internal or external spokespersons.
  • Represent the company at key industry events or ensure effective delegate participation.

    • Team Management

  • Direct a team of specialists across :

    • o Event Marketing

    o Industry Marketing

    o Digital & Growth Marketing

    o PR & Brand

    o Email Marketing

  • Foster a results-driven, collaborative culture focused on ownership and performance.
  • Identify hiring needs and lead recruitment for emerging roles.

    • Marketing Operations & Measurement

  • Optimize the marketing tech stack and performance dashboards.
  • Lead ROI analysis, funnel optimization, and budget allocation decisions.

    • Qualifications

  • 10+ years in B2B SaaS marketing, with a strong foundation in product marketing.
  • Demonstrated success managing diverse teams across multiple functions.
  • Experience owning and executing a comprehensive rebrand.
  • Hands-on experience with marketing automation, attribution tools, and CRM systems.
  • Proven track record in public sector, enterprise, or mission-driven markets.

    • Skills & Qualities

  • Strategic thinker with a bias toward execution.
  • Strong cross-functional collaborator and communicator.
  • Comfortable with ambiguity, complexity, and managing change.
  • Capable of operating at both the executive and individual contributor level when needed.
  • Relentless focus on outcomes, pipeline, and performance.

    • Desired Education and Experience

  • Bachelor’s degree in Marketing, Business, or Communications; MBA preferred.
  • Experience in public sector, govtech, or mission-driven B2B SaaS is a plus.
  • Strong familiarity with CRM’s, attribution platforms, and marketing automation tools.

    • Skills & Requirements Qualifications

    #J-18808-Ljbffr

    serp_jobs.job_alerts.create_a_job

    Head Of Marketing • Dallas, Texas, US

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Director of Brand Marketing

    Director of Brand Marketing

    VirtualVocationsGrand Prairie, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Brand & Marketing Communications.Key Responsibilities Own brand positioning, messaging frameworks, and creative direction across all channels Lead developm...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director of Marketing Analytics

    Director of Marketing Analytics

    VirtualVocationsIrving, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director, Marketing Analytics & Operations.Key Responsibilities Lead Ideal Customer Profile (ICP) analysis and refinement, collaborating with Sales and Product teams D...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Head of Marketing

    Head of Marketing

    VirtualVocationsIrving, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a Head of Marketing to lead their marketing function and drive subscriber growth and brand strength. Key Responsibilities Develop and execute marketing strategies to enhan...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Head of Product

    Head of Product

    vCluster LabsDallas, TX, US
    serp_jobs.job_card.full_time
    We are a venture-backed tech startup striving to be the leading force in enabling platform engineers.We raised +$30M from top-tier VCs such as Khosla Ventures (first investor in OpenAI, GitLab, Str...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director of Growth Marketing

    Director of Growth Marketing

    VirtualVocationsPlano, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Growth Marketing to lead brand strategy and marketing initiatives focused on privacy-first data usage. Key Responsibilities Define and execute the overall ma...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Head of Corporate Marketing

    Head of Corporate Marketing

    Check Point Software TechnologiesDallas, TX, United States
    serp_jobs.job_card.full_time
    As the world's leading vendor of Cyber Security, facing the most sophisticated threats and attacks, we've assembled a global team of the most driven, creative, and innovative people.At Check Point,...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Director of Influencer Marketing

    Director of Influencer Marketing

    VirtualVocationsDallas, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Campus & Influencer Marketing.Key Responsibilities Lead strategy and execution of influencer and campus marketing campaigns, ensuring client communication a...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Head of Strategic Partnerships

    Head of Strategic Partnerships

    VirtualVocationsPlano, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a Head of Strategic Partnerships.Key Responsibilities Lead the development of national strategic partnerships to enhance market reach and revenue Formulate and implement...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Head of Sales

    Head of Sales

    VirtualVocationsPlano, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a Head of Sales.Key Responsibilities Own new-business revenue and design the go-to-market strategy across various market segments Co-sell and close enterprise deals whil...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director of Brand Partnerships

    Director of Brand Partnerships

    VirtualVocationsCarrollton, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Brand Partnerships to drive sponsorship and advertising revenue across its media channels. Key Responsibilities : Develop and execute sales strategies to meet...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Head of Engagement Marketing

    Head of Engagement Marketing

    Varo BankDallas, Texas, US
    serp_jobs.job_card.full_time
    This range is provided by Varo Bank.Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Varo is an entirely new kind of bank.All digital, mission-dr...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Senior Director of Marketing

    Senior Director of Marketing

    VirtualVocationsCarrollton, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Director of Global Integrated Marketing.Key Responsibilities Lead and develop a team of marketing managers, setting objectives and fostering collaboration Devel...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Marketing Director

    Marketing Director

    VirtualVocationsArlington, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Marketing.Key Responsibilities Develop and execute strategic marketing initiatives to enhance brand awareness and attract guests Oversee all marketing plan...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Director of Marketing Analytics

    Senior Director of Marketing Analytics

    VirtualVocationsCarrollton, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Director of Marketing Operations and Analytics.Key Responsibilities Define the vision and roadmap for marketing analytics and operations in collaboration with se...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Head of Product Marketing

    Head of Product Marketing

    VirtualVocationsCarrollton, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a Head of Product Marketing.Key Responsibilities Own positioning and messaging for product features across various channels Partner with Product and Engineering to launc...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Head of Sales Enablement

    Head of Sales Enablement

    VirtualVocationsDallas, Texas, United States
    serp_jobs.job_card.full_time
    Manager of Sales Enablement / Head of Sales Enablement.Key Responsibilities Develop and execute an integrated enablement strategy aligned with Revenue Operations and GTM goals Create scalable onbo...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director of Performance Marketing

    Director of Performance Marketing

    VirtualVocationsDallas, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Performance Marketing to lead acquisition, retention, and loyalty marketing efforts. Key Responsibilities Lead planning, buying, and optimization of paid med...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Head of Product Development

    Head of Product Development

    VirtualVocationsGrand Prairie, Texas, United States
    serp_jobs.job_card.full_time
    A company is looking for a Head of Product Development & Strategy.Key Responsibilities Develop new supplements and functional foods with commercial potential and global compliance Collaborate wi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30