Digital Marketing Content & Website Specialist

Job Description

Job Description

Description :

We are seeking a versatile Digital Marketing Specialist with a broad range of skills. This role requires a professional who can manage various marketing functions across multiple channels while maintaining brand consistency. The ideal candidate will be adaptable, creative, and possess both technical and communication skills.

In this role, you will support the marketing and sales team by establishing and evaluating marketing strategies, creating digital campaigns, and developing social media content and sales materials. Your responsibilities include coordinating marketing projects such as maintaining company websites, e-commerce product pages, and assisting with planning of tradeshow activities. You will assist with project execution while adhering to brand guidelines and deadlines, manage influencer relationships, track budget information, and propose solutions for effective project implementation.

Main Key Responsibilities :

• Photo, Video and Graphic Content Creation : Creating engaging content for websites, social media, email marketing, and other marketing materials.
• Social Media Management : Managing social media presence, creating content calendars, and engaging with followers.
• Shopify Website Management : Updating website content, ensuring accuracy, and optimizing for user experience.
• Cross-functional Collaboration : Working with sales, product, and other teams to align marketing efforts with overall business objectives.

Requirements :

Work Environment :

We offer a full benefits package for eligible employees including :

Aftermarket Performance Group (APG) is a fast-growing leader in the automotive enthusiast industry. The company is divided into two divisions – Truck & Off-road and Automotive. The Truck and Off-road division specialize in wholesale distribution and direct-to-consumer sales across diesel performance, Jeep and off-road upgrades, off-road truck accessories, and proprietary manufacturing brands.

Must pass a pre-employment background check and drug test where applicable upon hire (not all charges disqualify you for employment)

APG is an equal opportunity employer. This job description is subject to change without notice. This description is intended to explain the general nature and level of work being performed by people assigned to this position. It is not intended to be an entire list of all activities, tasks and skills required of people in this position.