A company is looking for a Senior Product Marketing Manager to contribute to the marketing team and develop go-to-market strategies for product launches.
Key Responsibilities
Advocate for products by translating features into business value and understanding competitive differentiation
Create buyer personas, use cases, and messaging for software products
Collaborate with sales enablement to develop marketing materials and conduct product demonstrations
Required Qualifications
6+ years of product marketing experience
BA / BS in business or marketing / communications preferred
Experience in the benefits technology or insurance industry
Proven history of creating effective marketing programs that drive growth
Ability to build relationships across teams and set processes
Senior Product Marketing Manager • Pueblo, Colorado, United States