SEO & Performance Ops Specialist

About Medical Guardian :

Medical Guardian is a fast-growing digital health and safety company on a mission to help people live a life without limits. With 13 consecutive years on the Inc. 5000 list of Fastest Growing Companies, we’re redefining what it means to age confidently and independently.

We support over 625,000 members nationwide with life-saving emergency response systems and remote patient monitoring solutions. Trusted by families, healthcare providers, and care managers, our work is powered by a culture of innovation, compassion, and purpose.

About the Role :

We are seeking a high-output, technically proficient individual to own SEO, analytics infrastructure, conversion optimization, and performance reporting across two consumer healthcare brands : Medical Guardian and MobileHelp.

This role will function as a principal-level individual contributor, replacing external agency support and bridging the gap between strategic insights and technical execution. You will operate cross-functionally with Paid Media, Lifecycle, and Brand to ensure full-funnel visibility, data trust, and continuous performance lift.

Key Responsibilities :

Performance Reporting & Analytics :

• Develop and maintain performance dashboards using GA4, Looker Studio, and SQL
• Calculate and report on funnel metrics : CPS, CAC, CVR, LTV, ROAS
• Scale insights to brand-level reporting across both Medical Guardian and MobileHelp
• Align internal sales and marketing data from GA4, HubSpot, Salesforce, and ad buying platforms

Attribution & Tracking Infrastructure :

SEO & Generative Engine Optimization (GEO) :

CRO & Behavioral Optimizations :

Tool Management & Operational Ownership :

Qualifications :

Preferred Qualifications :

Soft Skills :

Benefits