OneMain Financial is hiring : Associate Creative Director, Copy in Baltimore

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Join to apply for the Associate Creative Director, Copy role at OneMain Financial

The Associate Creative Director, Copy is responsible for all copy generated at OMF. Managing a team of 4 copywriters, the ideal candidate will have the ability to translate business objectives into platform and messaging strategies that unify our core value propositions. A thirst for knowledge about our audiences and how they engage with OMF will be critical, as will the ability to tell stories across channels.

Combining experience in content strategy, brand adherence and copywriting, the ACD candidate will have deep knowledge of social, web, marketing / promotional, direct (email), blog, UX / UI and advertising content development. Experience working with business stakeholders to understand goals and audiences is a key part of this role.

In The Role

Own the development and relevance of all content at OMF

Shape and maintain the OMF brand tone and voice and how it applies to effective and successful content

Work closely with cross functional teams including content producers, business owners, UX managers and marketing leaders to ensure all content meets their goals.

Partner with brand stakeholder teams to develop and maintain a consistent, easily usable content depository as part of your brand guidelines

Manage and mentor an internal team of four, providing feedback on assigned work and support in prioritizing workloads and process

Partner with the ACD of Design to work with multiple vendors for social, video and overflow in various capacities - brainstorming, writing, editing and managing

Work with the Creative Director to lead brainstorms and concept-development sessions

Lead. concept and / or write content that ties to an omnichannel strategy :

Web, email, social / digital, direct mail, UX, print, events and internal communications

Collaborate with the Creative Account Manager to assign projects and attend kick off meetings

Partner with design peers to concept direct response, advertising and engagement ideas and bring those concepts with clear rational that ties to business goals

Requirements

8+ years of experience of marketing / direct copy development in social, email, UX and advertising

4+ years as a strategist and content designer

4+ years experience managing and mentoring a copywriter team

Demonstrated strategic planning projects that hit business goals

Demonstrated managing and applying brand tone and voice in accordance with brand guidelines

Experience utilizing direct response best practices

A strong desire to understand the needs and wants of our audiences and our competitive environment

Possess an eye for quality writing and the ability to build a powerful story

Ability to quickly grasp assignments, make decisions and determine next steps

Experience in managing and mentoring an experienced copywriting team

Ability to collaborate with peers and coworkers and create an inclusive creative environment

Demonstrated experience in working with an omnichannel content strategy

Solid presenter that can back up work with a clear rationale tied to strategy

Proficiency in Word, PPT, InDesign, Miro and Figma

Preferred

Financial experience or regulated industry a plus

A mix of in-house and agency experience

UX experience preferred

Location : Hybrid Baltimore, MD Wilmington, DE

Pay Transparency : Baltimore, MD : Target base salary range is130,000-160,000 which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.

Who we Are

OneMain Financial (NYSE : OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, weve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.

Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, were committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. Theres never been a better time to shine with OneMain.

Benefits

Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. Thats why weve packed our comprehensive benefits package for full- and some part-timers with :

Health and wellbeing options for team members and their dependents

Up to 4% matching 401(k)

Employee Stock Purchase Plan (10% share discount)

Tuition reimbursement

Continuing education

Bonus eligible

Paid time off

Paid volunteer time

And more

Seniority level Seniority level Mid-Senior level

Employment type Employment type Full-time

Job function Job function Marketing, Public Relations, and Writing / Editing

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