VP of Roofing Sales

Vice President of Roofing Sales

We are seeking a seasoned and strategic Vice President of Roofing Sales to lead and scale our residential roofing sales operations. The ideal candidate must have overseen a residential re-roof sales organization that consistently sold more than 30 roofs per week (roof-only, not attached to solar). This individual should also have direct, personal experience as a home improvement sales representative, having personally sold over 200 residential re-roofs earlier in their career. They must bring a strong foundation in structured, repeatable in-home selling systems, such as those taught by Rodney Webb, John DeRosa, or similar frameworks.

This leader will build a team of in-home sales consultants and selling technicians who will run company-provided leads, referrals, and self-generated opportunities. The Vice President of Roofing Sales will be responsible for building and managing a high-performing sales organization, and for designing and implementing strategies that maximize referral and self-generated lead volume across all markets.

This role is based in Wall Township, New Jersey. Onsite is strongly preferred, and relocation assistance will be provided. Hybrid or remote arrangements will be considered for the right candidate. Travel to branches and vendor / industry events is expected.

Key Responsibilities

Direct Trinity Solars residential roofing sales channel across multiple markets

Recruit, train, and retain top-performing sales reps and selling technicians

Implement and enforce a sales process grounded in proven frameworks (e.g., Rodney Webb or John DeRosa style)

Manage a team of service technicians who perform small repairs while driving leads for full replacements or rejuvenation work

Develop and implement comprehensive referral and self-generation strategies, equipping the team with systems, messaging, and accountability structures to increase organic lead volume

Partner with solar sales leadership to grow both roofing attachment to solar / battery sales and solar attachment to roof sales

Drive lead-to-close conversion rates through world-class sales training, ride-alongs, and one-on-one coaching

Establish sales KPIs, compensation plans, and accountability systems across all markets

Partner with operations leadership to ensure handoff, scope, accuracy, and communication flow are seamless and create an excellent customer experience

Partner with marketing and phone center departments to create an effective feedback loop that ensures all teams are aligned and performing at their best

Evaluate market penetration and pricing strategy; develop territory growth plans

Ensure rigorous CRM usage, reporting, and forecasting discipline

Collaborate with marketing to drive strong lead generation and nurture campaigns

Continuously refine training materials, objection handling, and sales scripts to improve team effectiveness

Qualifications

Must have overseen a residential roofing sales team selling 30+ re-roofs per week (roof-only, not attached to solar)

Must have personally sold 200+ residential re-roofs as a home improvement sales representative

Must have a background in structured in-home selling using systems promoted by Rodney Webb, John DeRosa, or equivalent

Must have led a high-performing, multi-market in-home sales team

Must have experience managing selling technicians who also perform service repair and lead-gen work

Deep knowledge of all major residential roofing systems : comp, tile, TPO / flat, etc.

Strong leadership, sales coaching, and recruiting skills

Experience designing and executing referral and self-gen strategies

Proficiency with CRM platformsSalesforce.com preferred

Data-driven mindset with experience setting and tracking KPIs

Experience selling other home improvement products is a big plus

Existing relationships with lead generation sources (e.g., Modernize, HomeAdvisor, etc.) are a plus