Talent.com
Watchpoint Labs is hiring : Senior Product Marketing Manager (1st Marketer) in At

Watchpoint Labs is hiring : Senior Product Marketing Manager (1st Marketer) in At

MediabistroAtlanta, GA, United States
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Overview

Join to apply for the Senior Product Marketing Manager (1st Marketer) role at Watchpoint Labs .

Watchpoint Labs is focused on making security straightforward for early-stage tech companies. We're building a suite of cybersecurity products to help companies get their security foundation right early by being developer focused so value comes in minutes, consolidating the security experience to keep things simple and offering vCISO services for that big picture strategic guidance.

We're looking for our first marketing hire to help us build the foundations of a great go-to-market engine.

Responsibilities

  • Craft the story : develop our product positioning and messaging for Watchpoint Labs' consolidated security suite, grounding the narrative in startup challenges, developer needs, and cybersecurity trends to create a differentiated story that resonates with early-stage tech teams and enterprise buyers
  • Lead launches end-to-end : own go-to-market strategy for new features, platform updates, and other security tools, with a focus on driving adoption, compliance readiness (e.g., SOC 2, ISO 27001), and business growth
  • Drive lifecycle marketing : orchestrate customer journeys from top-of-funnel sign-ups and awareness, through activation and conversion, to upgrades and retention
  • Enable revenue teams : create training, collateral, and enablement resources to equip our Sales and Success teams with the tools to close deals, highlight developer-first experiences, and accelerate sales cycles for security-conscious startups
  • Engage customers : produce compelling content — including webinars, blog posts, technical guides, social media, and more — that educates developers on security best practices, boosts product activation, and positions Watchpoint Labs as a leader in simplifying cybersecurity for early-stage companies
  • Measure what matters : establish KPIs for marketing initiatives, launches, and campaigns; track performance using data insights; and iterate to optimize results and inform future strategies
  • Build from the ground up : as our first marketing hire, shape the overall marketing function, from high-level strategy to hands-on execution across content, demand generation, and partnerships

Qualifications

  • 5+ years of professional experience in cybersecurity product marketing, or in technical developer marketing with a strong aptitude for cybersecurity concepts
  • Exceptional written and verbal communication skills, with the ability to distill complex security topics — like vulnerability management, incident response, and compliance frameworks — into clear benefits for technical and non-technical audiences
  • Data fluency to spot market opportunities, analyze campaign performance, and proactively drive measurable outcomes
  • A builder’s mindset : you excel in fast-paced, ambiguous environments, take initiative to build processes from scratch, and get things done efficiently
  • An eye for quality : from strategizing GTM plans to crafting developer-focused copy, you deliver high-caliber work that aligns with our mission to make security simple and effective

    • Bonus points if you have

  • Experience at high-growth startups, especially in cybersecurity or developer tools
  • Hands-on knowledge of B2B SaaS in security, compliance (e.g., SOC 2, ISO 27001), vulnerability management, or GRC tools
  • Familiarity with developer ecosystems, APIs, infrastructure security, or vCISO services

    • What we offer

  • Equity from an early stage (low strike price) with strong growth potential
  • Top-tier hardware for your setup
  • Medical coverage if needed
  • Team off-sites in fun locations
  • Remote-first work environment with flexible hours

    • Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Marketing and Sales

    • Industries

  • Computer and Network Security

    • #J-18808-Ljbffr

    serp_jobs.job_alerts.create_a_job

    Watchpoint Is Hiring • Atlanta, GA, United States

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Senior Product Manager

    Senior Product Manager

    TIER4 GROUPAtlanta, GA, US
    serp_jobs.job_card.full_time
    Location : Preferably Atlanta, GA, or Memphis, TN (Eastern or Central Time Zones; open to other locations for the right candidate). Travel : Up to 40% (domestic, potential for international;...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Growth Marketing Manager

    Senior Growth Marketing Manager

    VirtualVocationsAtlanta, Georgia, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Manager, Growth Marketing (Contract).Key Responsibilities Lead and mentor a team of marketing professionals, ensuring campaign performance Design and execute mu...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    VirtualVocationsDecatur, Georgia, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Product Marketing Manager for their Speech-to-Text (STT) business.Key Responsibilities Own messaging and positioning for STT products, emphasizing accuracy, spee...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Marketing Manager

    Senior Marketing Manager

    VirtualVocationsDecatur, Georgia, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Marketing Manager to drive execution across multiple marketing channels in a fast-moving startup environment. Key Responsibilities Plan, execute, and manage marke...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director of Product Marketing

    Director of Product Marketing

    VirtualVocationsAtlanta, Georgia, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Product Marketing - Audit & Compliance.Key Responsibilities Lead and mentor a product marketing team while setting growth strategies for the audit business ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Growth Marketing Manager

    Growth Marketing Manager

    VirtualVocationsAlpharetta, Georgia, United States
    serp_jobs.job_card.full_time
    A company is looking for a Growth Marketing Manager, B2B Creator Partnerships.Key Responsibilities Develop partnerships with influencers and creators across various platforms to engage e-commerce...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Product Marketing

    Senior Product Marketing

    VirtualVocationsLawrenceville, Georgia, United States
    serp_jobs.job_card.full_time
    A company is looking for a Sr Product Marketing professional.Key Responsibilities Develop and maintain differentiated positioning for core use cases and deliver updated personas and messaging fra...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Senior Growth Marketing Director

    Senior Growth Marketing Director

    VirtualVocationsNorcross, Georgia, United States
    serp_jobs.job_card.full_time
    Director of Growth Marketing to support pipeline and sales goals for its product lines.Key Responsibilities Collaborate with product lines to design and support multi-channel campaigns for pipeli...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Senior Marketing Operations Manager

    Senior Marketing Operations Manager

    VirtualVocationsNorcross, Georgia, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Marketing Operations Manager to drive the execution, optimization, and innovation of marketing operations and demand generation programs.Key Responsibilities Bui...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior AI Product Manager

    Senior AI Product Manager

    VirtualVocationsAlpharetta, Georgia, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Product Manager (AI).Key Responsibilities : Own the end-to-end product lifecycle for key AI initiatives from discovery to post-launch iteration Join client calls...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Product Manager

    Senior Product Manager

    VirtualVocationsAtlanta, Georgia, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Product Manager - Data and Analytics.Key Responsibilities Lead the end-to-end product development process from discovery to launch Conduct market research and c...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Manager, Partner Marketing

    Senior Manager, Partner Marketing

    VirtualVocationsDecatur, Georgia, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Manager, Strategic Partner Marketing.Key Responsibilities Set the strategy for engaging and activating strategic partners Build and execute partner marketing ca...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Partner Marketing Manager

    Senior Partner Marketing Manager

    VirtualVocationsAlpharetta, Georgia, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Partner Marketing Manager, Scaled Acquisition & Programs.Key Responsibilities Design and launch self-serve partner acquisition programs targeting freelancers and...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Product Marketing Manager

    Product Marketing Manager

    VirtualVocationsNorcross, Georgia, United States
    serp_jobs.job_card.full_time
    A company is looking for a Product Marketing Manager to optimize product marketing strategies and enhance competitiveness. Key Responsibilities Drive product and go-to-market strategies, managing ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Performance Marketing Manager

    Senior Performance Marketing Manager

    VirtualVocationsLawrenceville, Georgia, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Performance Marketing Manager to lead digital marketing strategies and client communications. Key Responsibilities Drive client communication and strategy discuss...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Customer Marketing Manager

    Senior Customer Marketing Manager

    VirtualVocationsNorcross, Georgia, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Customer Marketing Manager.Key Responsibilities Design and scale executive engagement programs, including Customer Advisory Boards and champion communities Deve...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Digital Marketing Manager

    Senior Digital Marketing Manager

    VirtualVocationsLawrenceville, Georgia, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Manager, Digital Marketing.Key Responsibilities Oversee digital marketing strategies including paid media, SEO, and content performance analytics Develop and ex...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Product Manager, PTaaS

    Senior Product Manager, PTaaS

    VirtualVocationsLawrenceville, Georgia, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Product Manager, Pentest as a Service.Key Responsibilities Lead the development of the Pentest as a Service product line strategy and roadmap Collaborate cross-...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Senior Manager, Performance Marketing

    Senior Manager, Performance Marketing

    VirtualVocationsLawrenceville, Georgia, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Manager, Performance Marketing & Automation.Key Responsibilities Owns strategy and execution of paid search, Product Listing Ads, and programmatic campaigns Man...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Senior Director of Marketing Analytics

    Senior Director of Marketing Analytics

    VirtualVocationsNorcross, Georgia, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Director of Marketing Analytics to lead brand and digital analytics strategy.Key Responsibilities Build and lead the marketing analytics framework, delivering in...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days