Talent.com
Email Marketing Lead
Email Marketing LeadCapital Bank MD • Rockville, MD, United States
serp_jobs.error_messages.no_longer_accepting
Email Marketing Lead

Email Marketing Lead

Capital Bank MD • Rockville, MD, United States
job_description.job_card.variable_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Description

About Us

Capital Bank N.A. is headquartered in Maryland and has been serving our communities since 1999. We stand as a publicly traded company (NASDAQ : CBNK) with over $3 billion in assets. We offer commercial and consumer banking services to clients primarily in Maryland, DC, and Northern Virginia, alongside two nation-wide lending brands; Capital Bank Home Loans and OpenSky, a credit card division that offers and services credit cards across all states. Our personalized approach to banking, paired with cutting-edge technology solutions and a comprehensive suite of products and services, fuels our growth, and enables us to support our customers at every stage in their financial journey.

Position Purpose

The Email Marketing Lead is responsible for building and leading a modern, data-driven email marketing function focused on growth, retention, and customer lifetime value. This role will own the strategy, execution, and optimization of email campaigns across the full customer lifecycle-spanning acquisition, onboarding, engagement, and reactivation.

This role will partner closely with cross-functional stakeholders in Product, Creative, Analytics, Data Science, and Customer Service to create impactful communications that support brand, business, and customer objectives. The Email Marketing Lead will also own the roadmap for the email martech stack and champion best practices around audience segmentation, deliverability, testing, and performance measurement.

Position Responsibilities

Lifecycle Strategy & Execution

  • Design and implement a comprehensive email marketing strategy across all lifecycle stages (acquisitions, nurture, welcome, onboarding, upsell, retention, reactivation, winback, etc.).
  • Translate segment-specific goals into campaign strategies that drive engagement and action.
  • Define key moments to influence and reinforce customer behavior across multiple journeys.
  • Collaborate with Creative and Product teams to ensure consistent messaging and visual alignment with brand and product positioning.

Email Campaign Management

  • Develop, launch, and manage automated communications (email, SMS, push notifications) : journeys, campaigns, and one-off sends within Salesforce Marketing Cloud or equivalent platform.
  • Lead briefing, content QA, targeting, and testing processes for all outbound emails.
  • Manage email calendars and coordinate closely with acquisition, product, and brand marketing teams.
  • Create responsive, accessible, mobile-first emails that are optimized for performance.

    • Personalization, Segmentation, and Testing

  • Implement robust segmentation strategies based on customer behavior, product usage, lifecycle stage, and demographics.
  • Partner with Analytics to build predictive and behavioral audiences that improve targeting precision.
  • Design and run A / B and multivariate tests to optimize subject lines, CTAs, content modules, and send times.
  • Use dynamic content and personalization to drive relevance and response rates.

    • Martech & Data Management

  • Act as primary owner and power user of the email marketing platform (SFMC or equivalent).
  • Drive roadmap for new capabilities, integrations, and tools to improve effectiveness and efficiency.
  • Ensure clean list management, consent tracking, and deliverability best practices.
  • Coordinate with Data and Engineering to ensure timely and accurate flow of first-party data into the email platform.

    • Measurement, Optimization & Reporting

  • Define and track KPIs including open / click / conversion rates, opt-out rates, list growth, and contribution to acquisition and retention goals.
  • Build dashboards and reports for campaign performance, business impact, and test learnings.
  • Continuously analyze performance and identify areas for improvement.

    • Experience

  • Bachelor's degree in marketing or related field
  • 5-7+ years of experience in email or CRM marketing, ideally in a B2C or fintech environment.
  • Hands-on experience building campaigns in enterprise email platforms (e.g., Salesforce Marketing Cloud, Braze, Iterable, Klaviyo).
  • Strong grasp of email design best practices, deliverability, CAN-SPAM compliance, and audience segmentation strategies.
  • Demonstrated success driving lifecycle marketing impact through automation and personalization.
  • Proficiency in HTML / CSS for email and email QA tools a plus.
  • Familiarity with UTM tracking, GA4, and email attribution models.
  • Strong project management skills with ability to manage multiple priorities under tight deadlines.
  • Data- and experimentation-oriented mindset.

    • Preferred Skills

  • Experience in financial services, credit, or highly regulated consumer verticals.
  • Experience working closely with creative teams and briefing content in-house or with agency partners.
  • Background in customer research and message testing a plus.

    • Compensation

  • Base Salary Range : $75,000 - $110,000 annually. Final determination of where you are at in the salary range is based on numerous factors such as relevant experience, skill set, education, geographic location, and ability to meet qualifications within the job description.
  • Additional Compensation : This role will include a yearly target bonus based on individual and company performance.

    • Working Arrangements :

  • 100% remote role
  • We're currently hiring only within our core locations, which include Maryland (MD), District of Columbia (DC), Virginia (VA), Pennsylvania (PA), Delaware (DE), Indiana (IN), Illinois (IL), South Carolina (SC), Florida (FL), and North Carolina (NC).

    • Why Join Us?

  • Join a growing company with a culture that fosters an entrepreneurial spirit
  • Comprehensive benefits package including Medical, Dental, Vision, Company Paid Life Insurance, Disability Insurance, and more?
  • Company Contributions to your 401k - Regardless of your contribution
  • Employee Perks : Paid Parental Leave, Employee Recognition Program, Leadership Program, Tuition Reimbursement Program, Employee Bank Checking Account, and much more!
  • Generous Paid Time Off and Paid Holidays - Including Paid Charity Hours to support volunteer opportunities

    • Supporting Businesses. Helping People. Strengthening Communities.

    Capital Bank, N.A. is an affirmative action and equal opportunity employer.

    Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

    This employer is required to notify all applicants of their rights pursuant to federal employment laws.

    For further information, please review the Know Your Rights notice from the Department of Labor.

    serp_jobs.job_alerts.create_a_job

    Email Marketing Lead • Rockville, MD, United States

    Job_description.internal_linking.related_jobs
    Email Marketing Lead

    Email Marketing Lead

    Capital Bank MD • Rockville, MD, United States
    serp_jobs.job_card.full_time
    Maryland and has been serving our communities since 1999.We stand as a publicly traded company (NASDAQ : CBNK) with over $3 billion in assets. We offer commercial and consumer banking services to cli...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    IT Product Delivery Leader- Sales and Marketing platforms

    IT Product Delivery Leader- Sales and Marketing platforms

    Aon • Washington, DC, United States
    serp_jobs.job_card.full_time +1
    This position leads the IT delivery of critical Sales and Marketing software including event platforms, marketing automation, and sales enablement. The role requires strong leadership facing communi...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Senior Digital Marketing Analyst

    Senior Digital Marketing Analyst

    Inova Health System • Falls Church, VA, United States
    serp_jobs.job_card.full_time
    Inova Health is looking for a dedicated.Senior Digital Marketing Analyst.The schedule is full-time working Monday-Friday, general office hours | Hybrid work schedule. Inova is consistently ranked a ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    CRM Lead Architect

    CRM Lead Architect

    Leidos Inc • Baltimore, MD, United States
    serp_jobs.job_card.full_time
    At Leidos, we deliver innovative solutions through the efforts of our diverse and talented people who are dedicated to our customers' success. We empower our teams, contribute to our communities, an...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Senior Joint Cyberspace Fires Lead

    Senior Joint Cyberspace Fires Lead

    Leidos Inc • Odenton, MD, United States
    serp_jobs.job_card.full_time
    Looking for an opportunity to make an impact?.At Leidos, we deliver innovative solutions through the efforts of our diverse and talented people who are dedicated to our customers' success.We empowe...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Email Marketing Manager - 2025322

    Email Marketing Manager - 2025322

    World Relief • Towson, MD, US
    serp_jobs.job_card.full_time
    World Relief seeks an Email Marketing Manager to help drive and advance our email marketing strategy across numerous channels & segments. Reporting to the Director of Digital Marketing, this positio...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Field Marketing Lead

    Field Marketing Lead

    Arqit • Arlington, Virginia, US
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    Arqit is a global pioneer in post-quantum cryptography : we provide a proven defense against both current cyber dangers and impending quantum threats. Our global team describe Arqit as succeeding in ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days
    Marketing Coordinator, Integrated Enrollment Management

    Marketing Coordinator, Integrated Enrollment Management

    George Mason University • Fairfax, VA, United States
    serp_jobs.job_card.full_time
    Marketing Coordinator, Integrated Enrollment Management .Division of Enrollment Management.Public Relations & Mktg Spec 2. Salary commensurate with education and experience.In collaboration with the...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Email Marketing, Senior Manager

    Email Marketing, Senior Manager

    Bloomberg Industry Group • Washington, DC, US
    serp_jobs.job_card.full_time
    Salesforce Marketing Cloud Power User.You will be a Salesforce Marketing Cloud power user and know how to maximize email to effectively move users through the funnel. You will have experience in bui...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Manager, Digital & Email Marketing

    Manager, Digital & Email Marketing

    ZERO Prostate Cancer • Alexandria, VA, US
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    Manager, Digital & Email Marketing Full-Time ∙ Exempt-Salaried ∙ Remote Are you ready to transform your career into a powerful catalyst for change?.For almost 30 years, ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Director of Marketing & Communications (Lottery & Gaming)

    Director of Marketing & Communications (Lottery & Gaming)

    Office of The Chief Financial Officer • Maryland, MD, United States
    serp_jobs.job_card.full_time
    Government of the District of Columbia.Office of the Chief Financial Officer (OCFO).Director of Marketing & Communications. Locations : Washington, DC (Hybrid).The Office of the Chief Financial Offic...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Lead AI Engineer (FM Hosting, LLM Inference)

    Lead AI Engineer (FM Hosting, LLM Inference)

    Capital One • Mc Lean, VA, US
    serp_jobs.job_card.full_time +1
    Lead AI Engineer (FM Hosting, LLM Inference).At Capital One, we are creating responsible and reliable AI systems, changing banking for good. For years, Capital One has been an industry leader in usi...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new
    Lead Marketing Specialist

    Lead Marketing Specialist

    George Mason University • Fairfax, VA, United States
    serp_jobs.job_card.part_time
    Closing at : Oct 27 2025 - 23 : 55 EDT .Advancement and Alumni Relations.Not eligible for visa sponsorship.Salary commensurate with education and experience. The Office of Advancement and Alumni Relati...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Field Marketing (B2B) Director - $95K-$110K - DC / Remote

    Field Marketing (B2B) Director - $95K-$110K - DC / Remote

    Beacon Hill • Washington, DC, US
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    Our client, a global consulting firm, is seeking a Field Marketing Director to be a strategic partner to the firm's regional teams, spearheading B2B initiatives! If you are a change champion with a...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Email Marketing Lead

    Email Marketing Lead

    Capital Bank • Rockville, MD, US
    serp_jobs.job_card.full_time
    Maryland and has been serving our communities since 1999.We stand as a publicly traded company (NASDAQ : CBNK) with over $3 billion in assets. We offer commercial and consumer banking services to cli...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    MKTG302 : Email marketing

    MKTG302 : Email marketing

    JerseySTEM • Washington, DC, US
    serp_jobs.job_card.full_time
    This is a pro-bono volunteer position.JerseySTEM is seeking an experienced Email Marketing Specialist to join our team.In this role, you will play a crucial part in our mission to provide STEM educ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Email Marketing Campaign Associate

    Email Marketing Campaign Associate

    QuinStreet • Washington, DC, US
    serp_jobs.job_card.full_time
    Email Marketing Campaign Associate.Powering Performance Marketplaces in Digital Media.QuinStreet is a pioneer in powering decentralized online marketplaces that match searchers and "research and co...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Marketing, Senior Manager, ABM

    Marketing, Senior Manager, ABM

    Medallia, Inc. • McLean, VA, United States
    serp_jobs.job_card.full_time
    Medallia is the pioneer and market leader in Experience Management.Our award-winning SaaS platform, Medallia Experience Cloud, leads the market in the management of experiences, insights, and actio...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    VP, Segment Marketing Manager - Marketing - Youngstown, OH

    VP, Segment Marketing Manager - Marketing - Youngstown, OH

    WesBanco Bank Inc. • Bowie, MD, United States
    serp_jobs.job_card.full_time +1
    VP, Segment Marketing Manager - Marketing.The employee is split between remote and office work on a formalized schedule.Consideration for location will be. Youngstown Main OH, Bank Plaza WV, Blue As...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Solar Appointment Setter

    Solar Appointment Setter

    Sunrun Careers • Upper Marlboro, MD, US
    serp_jobs.job_card.full_time
    Ever since we started in 2007, Sunrun has been at the forefront of connecting people to the cleanest energy on Earth.It's why we've become the #1 home solar and battery company in America.Today, we...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new