Digital Media Coordinator Job at Seneca Holdings in Rochester

Overview The Rochester Knighthawks are seeking a Digital Media Coordinator in Rochester, NY. Under the direction of the Director of Marketing, the Digital Media Coordinator will support in the construction and implementation of the organization's social media strategy as it pertains to the Rochester Knighthawks. This role will be deeply involved in the day-to-day content production of Knighthawks channels, as well as providing support to the organization's ancillary accounts and will be an integral part of the content team to help push the Knighthawks brand forward.

Duties & Responsibilities Responsible for the day-to-day support of all Rochester Knighthawks owned social media channels, including but not limited to : X, Instagram, TikTok, Facebook, YouTube, LinkedIn, etc.

Stay up to date with relevant trends applicable to the Rochester Knighthawks brand and ancillary accounts.

Assist in leading event coverage of all Knighthawks games and events, and any other related events when needed.

Collaborate with relevant internal departments to coordinate efforts and cross-promotional opportunities on events such as theme nights, ticket or community initiatives, and sponsorship activations.

Monitor relevant social conversation around the Knighthawks, NLL, and the current social / cultural landscape.

Focus on brand building, awareness, and relevancy to help continue growing the Rochester Knighthawks brand throughout the market and larger areas of influence.

Be an active part in brainstorming, creating, and executing content ideas for all company initiatives.

Assist in influencer marketing strategies.

Help manage relationships with other local teams, affiliates, NLL social, and vendors.

Minimum Qualifications for the Position Bachelor's degree in communications, journalism, marketing, or other related experience.

1-3 years of relevant experience directly managing brand accounts.

Should be extremely organized and detail oriented, with a focus on quality and consistency.

Passion for social media, pop culture, and sports.

Strong understanding of social media culture, platforms, trends, and strategy.

Proficiency in using a data-driven strategy to drive KPIs and decision making.

Experience using DSLR and mirrorless cameras and the Adobe Creative Suite is preferred.

Ability to thrive in highly visible, high-pressure environment

Strong attention to detail, grammar, and proofreading skills

Effective written and oral communication skills

Strong interpersonal skills with the ability to create and foster relationships

Must be dependable, willing to take initiative and adapt to a variety of situations

Possess strong time management, organizational and problem-solving skills

Passionate about customer service

Ability to work independently and in a group setting

Ability to handle multiple projects and tasks simultaneously

Have a critical eye and creative scope

Ability to work non-traditional hours including evenings, weekends, and holidays as needed

Compensation Salary at Seneca is based on a variety of factors, including but not limited to location, experience, skill set, performance, licensure and certification, as well as contract-specific affordability and organizational requirements. The range of this position in other geographic locations may differ. The projected compensation range for this position is :

$32,500 — $35,000 USD

Equal Opportunity Statement Seneca Holdings provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex / gender, sexual orientation, national origin, age, disability, marital status, genetic information and / or predisposing genetic characteristics, victim of domestic violence status, veteran status, or other protected class status. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation and training. The Company also prohibits retaliation against any employee who exercises his or her rights under applicable anti-discrimination laws. Notwithstanding the foregoing, the Company does give hiring preference to Seneca or Native individuals. Veterans with expertise in these areas are highly encouraged to apply.

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