Job Description
Job Description
Industry Sector : Operating in the dry-utility infrastructure services sector, focused on engineering, deployment, and lifecycle support for municipal, commercial, and industrial utility projects. We serve B2B customers and public agencies across the USA.
Location Workplace : Orange, CA, USA — field offices and regional operations centers.
Compensation Travel Expectations
- Base salary (USD) : $168,000 - $198,000 annually (this range refers to base pay only; final offer depends on experience, skills, and location).
- Total target compensation (base + target bonus / incentives) : Variable depending on individual bonus attainment. For context, with a typical target annual bonus of approximately 10%–15% of base, total target compensation commonly falls roughly in the $184,800 - $227,700 range. Actual total cash compensation may be lower or higher depending on bonus structure and performance.
- Benefits : Eligible for annual performance-based bonus and comprehensive benefits (medical, dental, vision, retirement match, etc.).
- Travel : Expected 10%–25% annually — mostly regional day trips with occasional overnight stays. Frequency may vary by project phase and may be higher during certain rollouts or client engagements.
About the Opportunity
We are hiring a hands-on Senior Marketing Operations Manager to scale demand generation, streamline lead-to-revenue, and enable data-driven marketing across distributed, field-focused teams. This role partners with Sales, Project Delivery, and Finance to standardize systems, reporting, and campaign operations that drive measurable pipeline growth for complex B2B services.
Role Responsibilities
Lead marketing systems administration : own CRM (Salesforce) and marketing automation (HubSpot / Marketo) configuration, integrations, and data syncs.Design and operationalize lead-to-revenue processes : lead scoring, routing, SLAs, and attribution to improve handoffs between marketing and sales.Build campaign operations : templates, automation workflows, segmentation, nurture programs, and field-event support.Create reliable reporting and dashboards (pipeline, conversion, campaign ROI) to support executive decision-making.Implement data governance : deduplication, validation, enrichment workflows, and compliance controls.Partner cross-functionally to prioritize analytics, define OKRs, and roll out training and playbooks for regional teams.Qualifications
Required
5+ years in Marketing Operations or Revenue Operations supporting B2B services or field-based organizations.Proven administrative experience with Salesforce and a leading marketing automation platform (HubSpot, Marketo, or Eloqua).Strong analytical skills, including proficiency with SQL and experience building dashboards in Tableau, Looker, or Power BI.Experience operationalizing lead scoring, attribution, and campaign measurement.Solid stakeholder and project management skills for rolling out systems across distributed teams.Ability to work on-site in the USA; expected travel 10%–25% annually to regional field offices and project sites.Preferred
Experience marketing for utilities, infrastructure, construction, or engineering services.Familiarity with CCPA / GDPR and security-conscious tooling and controls.Experience with ABM tooling, advanced attribution platforms, and middleware integrations (Zapier, Workato, MuleSoft).Experience with data enrichment providers and identity resolution.Education Certifications
Bachelor’s degree in Marketing, Business, Data Analytics, Information Systems, or related field — or equivalent experience.Preferred certifications : Salesforce Administrator (ADM-201), HubSpot, Marketo, Tableau, Looker, or Google Data Analytics.Core Technical Skills Keywords
CRM Marketing Automation : Salesforce, HubSpot, Marketo, Eloqua.Analytics Reporting : SQL, Tableau, Looker, Power BI, Google Analytics, Adobe Analytics.Data Platforms : Snowflake, BigQuery, Redshift, ETL, Python.Integrations : REST APIs, webhooks, Zapier, Workato, MuleSoft.Demand Gen ABM : 6sense, Terminus, Demandbase; lead scoring; campaign ops; field marketing.Data Quality : ZoomInfo, Clearbit, deduplication, enrichment workflows.Privacy Security : GDPR, CCPA, SOC2 awareness.Equal Employment Opportunity Inclusion
We are an equal opportunity employer committed to a diverse, equitable, and inclusive workplace. All qualified applicants will receive consideration without regard to legally protected characteristics. We encourage candidates from historically underrepresented groups to apply. Background checks and other pre-employment screening may be required where applicable.
Application Timeline
We review applications on a rolling basis. Expect an initial acknowledgement within 3 business days.This position is open until filled; early applications are encouraged.Qualified candidates who thrive in operationally rigorous, data-driven environments and enjoy collaborating with field teams are encouraged to apply.
Benefits and Perks
Comprehensive medical, dental, and vision plans with employer contributions.Retirement plan with company match and financial wellness resources.Generous PTO, paid holidays, sick leave, and flexible vacation options.Paid parental leave, disability insurance, and life insurance coverage.HSA / FSA options, EAP, and mental health resources.Professional development budget, certification reimbursement, and conference support.Field support : safety programs, PPE allowances, and site-based onboarding.Commuter benefits, potential relocation assistance, and flexible work arrangements where appropriate.Mission-driven culture with cross-functional collaboration and visible impact on revenue and projects.